Veronica Grech is a spanish illustrator who has been recently awarded with a World Illustration Award from AOI as a New Talent.
I work for several clients around the world. In USA I usually work for magazines, newspapers and Creative Agencies or Design Studios… But I’m also working as a professor at the University because I love teaching the subjects of illustration and design.
I learn a lot with teaching and this is an important area in my career. In my opinion, teaching is an activity that can help you to improve yourself in many ways.
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I started my professional career as illustrator three years ago.
At first, I was working as a graphic designer but currently I am an full time illustrator and a professor at the University.
My first international work was for a Canadian Magazine and then I started to work for several clients in USA.
My biggest motivation is to improve everyday and to do the best illustration that I can for each commission.
I always sketch by hand with pencil and I try to make simple and clear drawings.
After this, I usually scan the sketches and I make the vectorial work to have a digital final art with vibrant colors.
This part of the work is easy. The worst part is to generate the ideas for the illustrations.
I love working my initial ideas and sketches with traditional media, that is to say: a pencil and paper. This is enough and after this part, I scan it and work in digital with vectorial software.
Currently I work in a typical modern office at my home where I work on my digital illustrations.
Also, I have other space of work in the old town where I work when I feel alone or need to go for a walk. This studio is situated in an impressive building of the last century and I share this space with several local artists and landscape painters.
In this studio I have my own independent room to work by myself, although I am able to meet with people in the kitchen or the common areas and talk about art or common projects.
I enjoy the full process of my work. Especially the moment when I receive a new assignment.
It is very emotional because I love the high goals and of course I feel very relaxed with the delivery of the final art and when the client likes my work.
I live all the process like a roller coaster. You can enjoy and be scared at the same time.
My main goal for the future is being happy working in something that I love, and enjoy of a full life of nice projects. In my opinion, work and life are the same because you are what you do and I love my work and my family.
Learn more about Veronica on her website.
World Illustration Award 2015 from AOI Category Children´s Book New Talent
Society Of Illustrators 57 Annual Exhibition and Book 2014
American Illustration 33 Annual Award Book 2014
Communication Arts Award of Excellence 2014