Psychology of branding: the top 5 things you need to know
Brand psychology Regardless of whether we are aware of it, or even if we’re willing to accept it, psychology is all around … Read more
Branding & Identity
Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.
Why you need a digital-first approach for your brand design
When it comes to designing your business brand, a digital-first approach is now considered essential. But this wasn’t always the … Read more
How to build your own brand as a freelancer
Freelancing is a growing market with a rise in competition. Forbes stated that the freelancing market in America has seen an increase … Read more
Grow your digital audience using 5 aspects of your brand message
In a world of ever increasing content, getting your brand message heard above rising levels of noise remains a constant … Read more
4 tips for a successful internal branding strategy
Most of the time, companies worry about building their reputation in the eyes of their audience and their customers. Naturally, … Read more
Why your app should offer brand integration
Most organisations favour custom software over pre-packaged options, according to Zdnet. That’s why many software and app developers offer customisable solutions … Read more
How to maximise your brand value in an online-centric market
There’s no doubt that marketing has changed dramatically over the last couple of decades. Most businesses now have an online … Read more
How to measure your brand awareness
As any business marketer will know, building brand awareness will be at the heart of every marketing campaign they create, … Read more
Why Instagram marketing is important for your brand
Initially, you might not think about it as a marketing tool, but Instagram has gained the attention of so many … Read more
How can your content strategy help to boost your brand credibility?
Your business content is very valuable, especially for a business involved in selling a product or professional service to their … Read more