How to conduct a brand audit – A comprehensive guide for businesses
A brand audit is a comprehensive review of all aspects of a company’s branding strategy and execution. It assesses what … Read more
Branding & Identity
Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.
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Brand assets explained – What they are, why they’re important, and how to use them
A brand is so much more than a logo. In fact, a logo is just one small part of a … Read more
How much does branding cost?
Do you run a business or manage a brand? This differentiation is critical to success. While it’s a nice idea … Read more
Brand building guide – how to build a brand in 2022
If you’re going to conquer the business world, you’ll need an effective brand. That, in turn, means that you need … Read more
Corporate branding – everything you need to know in 2022
If you’re a regular reader of the blogs found on Creative.onl, you’ll notice that we discuss the importance of branding a … Read more
Brand designer guide for businesses – how to hire the right brand designer in 2022
Branding is an oft-misunderstood combination of art and science. Any business that hopes to succeed will need to master its … Read more
How to design a logo – the complete step-by-step guide
Modern logo design Behind every successful brand is a memorable, instantly recognisable logo. Whether it’s the Nike swoosh, the Amazon … Read more
Psychology of branding: the top 5 things you need to know
Brand psychology Regardless of whether we are aware of it, or even if we’re willing to accept it, psychology is all around … Read more
Why you need a digital-first approach for your brand design
When it comes to designing your business brand, a digital-first approach is now considered essential. But this wasn’t always the … Read more
Grow your digital audience using 5 aspects of your brand message
In a world of ever increasing content, getting your brand message heard above rising levels of noise remains a constant … Read more
How to maximise your brand value in an online-centric market
There’s no doubt that marketing has changed dramatically over the last couple of decades. Most businesses now have an online … Read more
How to measure your brand awareness
As any business marketer will know, building brand awareness will be at the heart of every marketing campaign they create, … Read more
How can your content strategy help to boost your brand credibility?
Your business content is very valuable, especially for a business involved in selling a product or professional service to their … Read more
Does your brand need an update to enhance your user experience?
If you’ve spent too much effort working on your brand but not enough considering how this will impact usability, you … Read more
4 ways to create an emotive brand response using video animation
Exploring new ways to get your brand and marketing messages across online is important. If you can forge strong connections … Read more