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Branding & Identity

Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.


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What is a brand consultant? And top reasons to hire one – types & costs explained

What is a brand consultant? A brand consultant is a professional who helps companies define and refine their brands. From … Read more

Logo design cost guide – how much should a business spend on designing a logo?

A logo is one of the most important elements of a business. It represents your company and its brand, and … Read more

The ultimate ecommerce branding guide – How to brand your store to win customers and drives sales

When you’re starting an online store, one of the most important decisions you’ll make is how to brand it. Your … Read more

How to conduct a brand audit – A comprehensive guide for businesses

A brand audit is a comprehensive review of all aspects of a company’s branding strategy and execution. It assesses what … Read more

Brand assets explained – What they are, why they’re important, and how to use them

A brand is so much more than a logo. In fact, a logo is just one small part of a … Read more

How much does branding cost?

Do you run a business or manage a brand? This differentiation is critical to success. While it’s a nice idea … Read more

Brand building guide – how to build a brand in 2023

If you’re going to conquer the business world, you’ll need an effective brand. That, in turn, means that you need … Read more

Corporate branding – everything you need to know in 2023

If you’re a regular reader of the blogs found on Creative.onl, you’ll notice that we discuss the importance of branding a … Read more

Brand designer guide for businesses – how to hire the right brand designer in 2023

Branding is an oft-misunderstood combination of art and science. Any business that hopes to succeed will need to master its … Read more

How to design a logo – the complete step-by-step guide

Modern logo design Behind every successful brand is a memorable, instantly recognisable logo. Whether it’s the Nike swoosh, the Amazon … Read more

Psychology of branding: the top 5 things you need to know

Brand psychology Regardless of whether we are aware of it, or even if we’re willing to accept it, psychology is all around … Read more

Why you need a digital-first approach for your brand design

When it comes to designing your business brand, a digital-first approach is now considered essential. But this wasn’t always the … Read more

Grow your digital audience using 5 aspects of your brand message

In a world of ever increasing content, getting your brand message heard above rising levels of noise remains a constant … Read more

How to maximise your brand value in an online-centric market

There’s no doubt that marketing has changed dramatically over the last couple of decades. Most businesses now have an online … Read more

How to measure your brand awareness

As any business marketer will know, building brand awareness will be at the heart of every marketing campaign they create, … Read more

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