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Branding & Identity

Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.


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What data should you consider when refreshing your brand identity?

Is your app no longer getting the returns you were hoping for? Are your website visitor stats disappointing? Is the … Read more

4 design features to improve genuine connections with customers

Every business understands that standing out online makes a huge difference to their success. It’s not good enough to simply … Read more

How to connect with customers through your brand story

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin. People nowadays are … Read more

5 ways your brand perception is boosted by your digital presence

In today’s increasingly digital world, you could argue that your brand’s online presence is just as important as its physical … Read more

How to formulate a design strategy that works for your business

Think of a design that’s really stood out to you in the last few weeks. One that’s made you think … Read more

Design process is everything: why design is more than making it look pretty

Yes, we are a design company. Yes, we understand that aesthetics are important. And, yes, making your website or app … Read more

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