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Digital strategy

Our articles about digital strategy. Your digital strategy will help to ensure that your business objectives and your digital operations are functioning in tandem.


Get a business website?

How to ensure your offline business is relevant to a digital-first generation

While some companies operate purely online nowadays, the vast majority don’t. If a large part of your business involves an … Read more

5 value-added website features to please your users and win you more business

Bringing your business website to life is a lot easier than it used to be. Better design and innovative features … Read more

5 ways to justify the value of design to cost-conscious colleagues

Digital design has changed dramatically over the last decade or so. So has digital marketing. Advanced devices, improved usability, faster … Read more

App development for your business: 6 reasons you need a mobile app

Your business more than likely has a website. It’s the first marketing tool you probably put your time and budgeting … Read more

What data should you consider when refreshing your brand identity?

Is your app no longer getting the returns you were hoping for? Are your website visitor stats disappointing? Is the … Read more

How to build an income from a mobile app business

Mobile apps are often glamourised as the way to make a quick buck in our increasingly digital world. But the … Read more

6 ways to boost your dev ROI when launching your digital startup

Getting value for money is never easy. When you are starting a digital business, searching for the right solutions and … Read more

How to translate your USP into app features that your users will love

There are thousands of apps out there in any given sector, ready to be downloaded onto the smartphones or tablets … Read more

How to harness your existing data to improve your online channels

Data has been a powerful tool for business insight for a long time now, but did you know that you … Read more

How to define the objectives of your digital strategy

If you run a business, there’s a very high chance you will be focused on developing a good digital marketing … Read more

How can AI improve your user journey design?

Artificial Intelligence has been hitting the headlines with mixed success in recent times. While some futurists predict two billion jobs … Read more

4 reasons to shift your business culture towards design thinking

Design thinking isn’t another flash-in-the-pan catchphrase, it’s the name of a formal innovation process that the likes of Apple, Bayer, … Read more

5 business arguments for choosing a design-led technology partner

Standing out from the crowd isn’t easy as advanced digitisation sweeps across multiple industries and businesses. However, selecting a design-led … Read more

5 ways your brand perception is boosted by your digital presence

In today’s increasingly digital world, you could argue that your brand’s online presence is just as important as its physical … Read more

How can you measure the success of your digital strategy?

So, you’ve sat down with a UX specialist. You’ve gone through the design process, maybe created an app to give … Read more

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