SEO services for small business – everything you need to know
Quality SEO services Given the omnipresence of the internet in all of our lives, it’s hardly surprising that online marketing … Read more
Marketing
Our articles on marketing in relation to digital product launches, app development and website development.
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Content marketing KPIs: getting started and how to track them
Whatever marketing practices your business undertakes, you’ll need to measure Key Performance Indicators, or KPIs. These will inform you about … Read more
App Store Optimization – everything you need to know about getting started with ASO
App Store Optimization services Slowly but surely, smart technology is taking over the world. Web browsing from mobile devices has already … Read more
How to create a landing page that converts and wins sales
Landing page design When running a promotion on social media, through a newsletter, or in a PPC paid ads campaign, you’ll … Read more
How to design a logo – the complete step-by-step guide
Modern logo design Behind every successful brand is a memorable, instantly recognisable logo. Whether it’s the Nike swoosh, the Amazon … Read more
Digital marketing strategy – how to get it right in 2022
Digital marketing strategy plan Marketing strategies are wide and varied and when it comes to choosing one that is right … Read more
User behaviour strategy: 4 synergies of UX and marketing
In the 21st Century, the vast majority of marketing unfolds online. While this has opened up a range of new opportunities, … Read more
Getting started with mobile app marketing funnels
Mobile funnels A marketing funnel is an important element of your sales process, to attract a potential customer and convert … Read more
6 common SEO mistakes that web owners are still making
Web design and Search Engine Optimisation (SEO) can sometimes be uncomfortable companions, and this is because a lot of web … Read more
10 key tips for email marketing that converts into sales
When you think back to what inspired you to sign up with a company’s newsletter, the chances are you may … Read more
5 techniques to get more newsletter sign-ups from your website
Let’s face it, newsletter sign-up pop-up forms are really annoying. Whenever you visit a website to find the information you … Read more
How to use video in B2B marketing campaigns
We have been talking about using video for marketing for the past decade, so if your business isn’t using video … Read more
What is a good marketing budget? How much should you spend on marketing?
When it comes to working out how much money you should be spending on your marketing activities, you could ask, … Read more
A simple guide to getting started with marketing funnels
Many business owners wonder about the importance of having a marketing funnel. Many don’t even know what a marketing funnel … Read more
Five business arguments for using design to inform your marketing strategy
Using design, and design thinking, to help form your product or service marketing strategy may at first be a puzzling … Read more