What is User Experience (UX) design?
UX, or user experience design, is a specialised form of design process which should be used when designing interactive experiences such as apps and websites. The user of the product is put at the core of the design process and all design decisions are based on research about the user and their needs. The focus is on understanding the human element and designing a delightful experience for that person.
This is in contrast to traditional graphic design, which focuses on the visual design and aesthetics. Using a traditional graphic design approach when creating interactive products can cause problems because it often results in a product which looks beautiful but is frustrating to use, because the functions and interactions haven’t been properly designed, only the aesthetics.
Free book: Design strategy for business leaders
An executive guide to commercially successful designGet it now →
Lots of third-party research has shown that a proper UX design approach makes better business sense and provides a much better return on investment.
Learn more in this article about the importance of UX design.
UX design services
We can help with all aspects of the UX design of your product, whether it’s your company website or your mobile app. Perhaps you’re starting from scratch and would like our guidance on the complete design and build of your product, or maybe you already have a website or app and you’d like some consultation on how to revamp the user experience. Whatever the scale of your UX design project, please don’t hesitate to get in touch for an informal conversation about how we might be able to help you.