Why use video and animation on your website?

In a digital world that’s increasingly saturated with content, it can be a challenge to capture the attention of your potential customers.

Perhaps you need to succinctly explain the USP of your app, or streamline your website on-boarding to increase the number of signups. Short and punchy videos, whether they contain filmed footage or cartoon animation, can be a powerful medium to explain information to your users in a fun way that offers a delightful user experience.

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If you need more reasons to consider video marketing, here are 5 ways that video and animation can win you new customers.

High-quality video offers other benefits, too: it is an opportunity to boost your brand perception by giving your customers a fun experience, and video can also improve your search engine optimisation, as Google is known to favour websites that contain video.

We offer video and animation services, both as a standalone service, and also as part of wider web design or app design projects.

If you’d like some suggestions about how video or animation could benefit your business, why not drop us a line and we’d be happy to discuss this with you.

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