How to build your own brand as a freelancer
Freelancing is a growing market with a rise in competition. Forbes stated that the freelancing market in America has seen an increase … Read more
Branding & Identity
4 tips for a successful internal branding strategy
Most of the time, companies worry about building their reputation in the eyes of their audience and their customers. Naturally, … Read more
Why your app should offer brand integration
Most organisations favour custom software over pre-packaged options, according to Zdnet. That’s why many software and app developers offer customisable solutions … Read more
Why Instagram marketing is important for your brand
Initially, you might not think about it as a marketing tool, but Instagram has gained the attention of so many … Read more
‘Freelance has opened up a new world of opportunities’ – packaging designer Marco Inve
Marco Inve is an independent graphic designer based in London, specialised in branding and packaging design. I like clients who put value on … Read more
No way, Jose! When celebrity tarnishes a brand’s shine
This year saw the rise and fall of a number of celebrity endorsement deals. As James Cordon’s career went from … Read more
Why visual identity should play a part in every business’s internal comms
Internal communication used to be the Cinderella of the marcomms world but in the last 5-10 years, certainly with our … Read more
How to build a distinctive brand voice
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. Nearly … Read more
Can regular health checks save you from a rebrand?
A colleague asked me the other day, “If you could overhaul any brand in the world, what would it be?” … Read more
Are we jeopardising our branding by neglecting tone of voice?
In the wise words of Maya Angelou, ‘people won’t always remember what you said, but they will remember how you … Read more
Personal brand for freelancers: tips to become a pro
Feeling a bit adventurous or curious to try something new? Perhaps you feel like letting those creative ways come out? … Read more
Designers: how to create your personal brand
An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in … Read more