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How to build your own brand as a freelancer

Freelancing is a growing market with a rise in competition. Forbes stated that the freelancing market in America has seen an increase … Read more

4 tips for a successful internal branding strategy

Most of the time, companies worry about building their reputation in the eyes of their audience and their customers. Naturally, … Read more

Why your app should offer brand integration

Most organisations favour custom software over pre-packaged options, according to Zdnet. That’s why many software and app developers offer customisable solutions … Read more

Why Instagram marketing is important for your brand

Initially, you might not think about it as a marketing tool, but Instagram has gained the attention of so many … Read more

‘Freelance has opened up a new world of opportunities’ – packaging designer Marco Inve

Marco Inve is an independent graphic designer based in London, specialised in branding and packaging design. I like clients who put value on … Read more

No way, Jose! When celebrity tarnishes a brand’s shine

This year saw the rise and fall of a number of celebrity endorsement deals. As James Cordon’s career went from … Read more

Why visual identity should play a part in every business’s internal comms

Internal communication used to be the Cinderella of the marcomms world but in the last 5-10 years, certainly with our … Read more

How to build a distinctive brand voice

Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. Nearly … Read more

Can regular health checks save you from a rebrand?

A colleague asked me the other day, “If you could overhaul any brand in the world, what would it be?” … Read more

Are we jeopardising our branding by neglecting tone of voice?

In the wise words of Maya Angelou, ‘people won’t always remember what you said, but they will remember how you … Read more

Personal brand for freelancers: tips to become a pro

Feeling a bit adventurous or curious to try something new? Perhaps you feel like letting those creative ways come out? … Read more

Designers: how to create your personal brand

An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in … Read more

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Payroll Index

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