Graphic and web design by Gemma Busquets

Last checked and updated on July 6, 2022

Gemma Busquets is a freelance designer from Barcelona, working for clients around the world. As well as working on client projects, she also teaches Digital Publishing and Infographics at Bau, a Design University in Barcelona.

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I love any project that involves working with information. Being digital publishing apps, websites, user interfaces or infographics, identifying order and narrative in complexity is what I enjoy the most. I find working with text specially appealing as like many fellow designers I have bit of an obsession with typography. I’m lucky enought to be able to draw so there is often illustration in my projects.

I also teach Digital Publishing and Infographics at Bau, a design university in Barcelona.

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For many years I thought I wanted to be an illustrator so I enrolled into fine arts. I admire and have a huge respect for artists but after the first year I realized it wasn’t for me.

After considering many other options, I studied design at Elisava in Barcelona and Central Saint Martins in London as an exchange student. I learnt that unlike art, design it often implies finding a solution to a problem.

After graduation, I lived in Amsterdam for two years. My first jobs were as a graphic designer and illustrator doing books, brochures and posters.

I came back to Barcelona and I started working as an editorial designer in a communication agency for the healthcare industry. When the iPad came into the scene I participated on exciting projects, most of them being editorial apps and interactive experiences.

After three years I established as a freelance designer and I’ve been at it since then. Having an online portfolio and sharing my work on social media helped me slowly building up a portfolio of clients from around the world.

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I‘m constantly reading and learning from articles and books, and there’s been some of them that undoubtedly influenced the way I look at design: Thinking architecture by Peter Zumthor, The functional art by Alberto Cairo, Designer/Citizen by Milton Glaser, The design of everyday things by Donald Norman, The laws of simplicity by John Maeda and Designing News by Francesco Francci to name a few.

Credit must be given to my teachers in Elisava in my studying years. They were all great but I believe I specially recieved valuable lessons from Raquel Pelta and Curro Claret with their perspectives on ethics and social design.

Being the art director of a Master’s Degree it’s also a huge motivator as I’m fortunate enough to see awesome creations from start to finish. It’s amazing how talented the students are!

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I don’t have a standard creative process. Each brief and client is different and I try to adapt and customize it to the project characteristics.

What they all have in common is a first stage of exchanging views with the client, so that I get to know everything about the project. Next, there is always a phase before actually start designing that involves sketching raw ideas on paper, making wireframes or putting up moodboards.

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I use a MacBook Pro as it’s portable and easy to transport to a client’s meeting or somewhere else in case it’s necessary. In my studio I have a bigger screen and a Wacom pen tablet to avoid tendonitis! I also own an iPad and iPhone to make testings.

I work from home. My daily routine usually starts around 9am and I keep working till the late afternoon. After that I go meet friends or do other non-design related stuff to keep my sanity.

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I feel really fortunate to be working on what I love. I guess the answer to the question is ‘freedom’. Being a freelancer gives me the opportunity to combine client projects with teaching at university and still squeeze some time out of the schedule to learn myself and make side projects. I have a curious mind and I need to be always reading and studying. Being able to manage my own calendar means I can travel anywhere on the planet and practice a new skill at any time.

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I’m curious to see how editorial and information design will evolve with new technologies and Big Data, it’s equal parts fascinating and scary.

For now I’m fine working independently, I met amazing clients, students and colleagues and I’ve been involved in exciting projects. I hope I could keep doing this for many years!

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I was fascinated after reading some scientific papers about cats, finding out they make their purrs at a frequence that it’s good for healing.

I put this findings into an side project, an infographic about “The Healing Power of Cat Purrs”, and it’s been viewed by thousands of people and shared a lot over Facebook and Twitter. I couldn’t believe how viral it went.

Learn more about Gemma on her website.

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