London School of Hygiene & Tropical Medicine

How do you give the right impression when seeking corporate sponsorship?

The London School of Tropical Medicine was applying for funding from Team GB. They were seeking sponsorship for the Bug Off! 2016 campaign.

The Bug Off! campaign was created by arctec (the Arthropod Control Product Test Centre), an independent testing and consultancy centre for insect control products, with a long-standing history at the London School of Hygiene & Tropical Medicine.

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At a time of heightened public concern about Zika and related issues, the Bug Off! programme of events aims to make an important and topical subject accessible and engaging.

We were engaged by a leading PR firm, which had worked with the School to produce all the proposal copy.

Our role was to take the written content and turn it into a visually compelling proposal document. Some photographs were supplied, and we had to find more supporting images from photo libraries.

The Bug Off! campaign did not have a brand identity as such, but they did have a logo featuring an insect and the golden coloured Bug Off name.

The scope of the project did not allow for full brand design, so we created a visually coherent design for the proposal document by carrying through the golden brown for title and highlights.

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