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What is a development roadmap?

When we talk about app development, we often mention a development roadmap.  But what exactly is a development roadmap? What … Read more

6 steps to starting a small online business

Starting an online business looks like a relatively simple proposition. After all, the internet is awash with entrepreneurs who have … Read more

Strengthen your team using a digital strategy

We have previously discussed the importance of creating a digital strategy in order to help your business grow. But how can … Read more

5 essential principles to keep in mind when designing apps for children

When it comes to the app market, we assume that adults are our target audience because they’re the ones with … Read more

How much data should you use when designing an app?

When designing a mobile app, how much data should you use to inform the design process? Which data is useful, … Read more

How to measure the ROI of your content marketing strategy

Measuring return on investment (ROI) is never an easy or particularly straightforward task.  And when it comes to content marketing, … Read more

Five common user research mistakes

A vital element of any new product cycle is user research. Miss it out at your peril or even worse; … Read more

Guide to writing a business plan for a mobile app business

Mobile app business plans Thinking of developing a mobile app? Done properly, app development requires a significant investment of time, … Read more

What is automated user testing, and should you be doing it?

Automated User Testing – sometimes referred to as Automated UX Testing – is increasing in popularity as ever more complex … Read more

Should you update your website, or start again from scratch?

What are the rules when it comes to deciding when to update your website? How long should you keep your … Read more

Grow your digital audience using 5 aspects of your brand message

In a world of ever increasing content, getting your brand message heard above rising levels of noise remains a constant … Read more

5 tips to integrate strategic design thinking in your company culture

When it comes to design, if you were asked to describe your company’s decision making processes, how likely would you … Read more

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