Guide to Bing marketing and hiring a Bing marketing agency for your business

Last checked and updated on 26 May 2022

Google is the most popular search engine in the world, with over 90% market share. However, that doesn’t mean you should ignore Bing – Microsoft’s search engine has a respectable market share of its own, and can be a valuable source of traffic for your business.

In this guide, we’ll look at what Bing marketing is, the advantages of advertising on Bing, what makes a good Bing marketing specialist, and how to create a successful Bing marketing campaign. We’ll also look at how to choose the right Bing marketing agency for your business and how much you should budget for your Bing marketing efforts.


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What is Bing marketing?

So, what is Bing marketing? Put simply, it’s the process of promoting your business on Microsoft’s Bing search engine. This can be done in a number of ways, including paid search ads, organic listings, and local listings. Let’s take a more detailed look at each of these methods.

Bing paid search marketing

Paid search ads are the most common form of Bing marketing. These are the ads that appear at the top and bottom of the search results page, and are clearly marked as ads. You can create your own Bing ads using Microsoft’s ad platform, or you can work with a Bing-certified agency to create and manage your campaigns for you.

Bing search engine optimisation

Organic listings are the non-paid results that appear in the main body of the search results page. To achieve organic listings on Bing, you’ll need to optimise your website and content for the Bing search engine. This includes things like using the right keywords, creating quality content, and making sure your website is mobile-friendly.

Bing local business marketing

Local listings are similar to organic listings, but they’re specifically for businesses with a physical location. To appear in local listings on Bing, you’ll need to create a Bing Places for Business listing and make sure your business information is up-to-date and accurate.

What are the advantages of marketing on Bing?

Now that we’ve answered the question ‘what is Bing marketing?’, let’s look at some of the advantages of marketing your business on Microsoft’s search engine.

  • Bing has a smaller advertising market than Google, so you can often get cheaper clicks on Bing ads.
  • Bing users are generally more affluent than the average internet user, so they’re more likely to have higher disposable incomes.
  • Bing users are also more likely to be decision-makers in their businesses, so they’re more likely to take action after seeing your ad.
  • Overall, advertising on Bing can be a great way to reach a high-value audience at a lower cost than other paid channels.

What makes a good Bing marketing specialist?

If you’re thinking of hiring a Bing marketing agency or specialist, there are a few things you should look for.

Bing certified marketing agencies

First and foremost, they should be Bing-certified. This means they’ve been through Microsoft’s training program and are up-to-date on the latest features and best practices.

Sector specific experience

They should also have experience managing Bing campaigns for businesses in your industry. This means they understand the unique challenges and opportunities that come with marketing your business on Bing.

Successful Bing marketing campaigns

Finally, they should be able to show you examples of successful campaigns they’ve managed in the past. This will give you an idea of what they’re capable of and how they can help your business achieve its goals.

Working with an agency to devise your Bing marketing strategy

Let’s look at how to devise a Bing marketing strategy. The first step is to understand your goals. What do you want to achieve with your Bing marketing campaigns? Do you want to increase brand awareness, drive traffic to your website, or generate leads and sales? Once you know your goals, you can start to develop a strategy that will help you achieve them.

Next, you need to understand your audience. Who are they and what do they want? What are their needs and pain points? What type of language do they use? Answering these questions will help you develop targeted campaigns that speak directly to your audience.

Finally, you need to choose the right keywords. Keywords are the words and phrases that people use to search for information on the internet. Choosing the right keywords is essential for driving relevant traffic to your website. To choose the right keywords, you’ll need to research your audience and understand what they’re searching for.

The components of a successful Bing marketing campaign

Now that we’ve answered the question ‘what is Bing marketing?’, let’s look at the components of a successful Bing marketing campaign. A successful campaign will have three key components: targeted keywords, quality content, and effective ad copy.

Keywords

Targeted keywords are the foundation of any good Bing marketing campaign. To choose the right keywords, you’ll need to research your audience and understand what they’re searching for. Once you know what keywords to target, you can start creating quality content that speaks directly to their needs.

Content

Quality content is essential for any successful Bing marketing campaign. Your content should be informative, helpful, and relevant to your audience.

It should also be optimised for the keywords you’re targeting. To ensure your content is of the highest quality, you should consider hiring a professional copywriter.

Ad copy

Effective ad copy is essential for driving relevant traffic to your website. Your ad copy should be clear, concise, and persuasive. It should also include a call to action that encourages people to click through to your website.

To create effective ad copy, you’ll need to understand your audience and what they’re looking for. Once you know this, you can start crafting messages that speak directly to their needs.

How to choose the right Bing marketing agency for your business

Now that we’ve answered the question ‘what is Bing marketing?’, let’s look at how to choose the right Bing marketing agency for your business. There are a few things you should look for when choosing an agency, including:

CharacteristicWhy is it important?
Bing-certifiedThe agency should be Bing-certified, which means they’ve been through Microsoft’s training program and are up-to-date on the latest Bing features and best practices.
ExperienceThe agency should have experience managing successful campaigns for businesses in your industry. This means they understand the unique challenges and opportunities that come with marketing your business on Bing.
Examples of successThe agency should be able to show you examples of successful campaigns they’ve managed for other businesses. This will give you an idea of what they’re capable of and how they might be able to help your business achieve its goals.
A detailed proposalThe agency should provide you with a detailed proposal that outlines their approach to managing your campaign. This will give you a good understanding of their process and how they plan to work with you to achieve your goals.
Hiring a Bing marketing agency

FAQ

Now that we’ve answered the question ‘what is Bing marketing?’, let’s look at some frequently asked questions about Bing marketing.

How much should I spend on Bing marketing?

This will depend on your budget and your goals. If you’re looking to drive traffic to your website, you should expect to spend at least $500 per month on your campaign. If you’re looking to increase sales, you should expect to spend at least $1000 per month.

How long will it take to see results?

This will depend on the size of your campaign and the goals you’re trying to achieve. Generally speaking, you can expect to see results within the first few months of your campaign.

What are the benefits of Bing marketing?

There are many benefits to Bing marketing, including:

The ability to reach a large audience: With over billions of searches per month, Bing offers businesses the opportunity to reach a large audience.

The ability to target specific audiences: Bing marketing allows businesses to target specific audiences with laser-targeted ad campaigns.

The ability to track results: Bing marketing provides businesses with detailed data and analytics, so you can track the performance of your campaign and make necessary adjustments.

Do I need a Bing certified agency?

Yes, we recommend working with a Bing certified agency. This means they’ve been through Microsoft’s training program and are up-to-date on the latest Bing features and best practices.

What should I look for in a Bing marketing agency?

When choosing a Bing marketing agency, you should look for an agency that is:

Bing certified

Experienced in managing successful campaigns for businesses in your industry

Able to show you examples of successful campaigns

Provides you with a detailed proposal outlining their approach to managing your campaign

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