4 design features to improve genuine connections with customers
Every business understands that standing out online makes a huge difference to their success. It’s not good enough to simply … Read more
Branding
Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.
How to connect with customers through your brand story
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin. People nowadays are … Read more
Why visual identity should play a part in every business’s internal comms
Internal communication used to be the Cinderella of the marcomms world but in the last 5-10 years, certainly with our … Read more
How to build a distinctive brand voice
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. Nearly … Read more
Can regular health checks save you from a rebrand?
A colleague asked me the other day, “If you could overhaul any brand in the world, what would it be?” … Read more
5 ways your brand perception is boosted by your digital presence
In today’s increasingly digital world, you could argue that your brand’s online presence is just as important as its physical … Read more
Are we jeopardising our branding by neglecting tone of voice?
In the wise words of Maya Angelou, ‘people won’t always remember what you said, but they will remember how you … Read more
Personal brand for freelancers: tips to become a pro
Feeling a bit adventurous or curious to try something new? Perhaps you feel like letting those creative ways come out? … Read more
Designers: how to create your personal brand
An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in … Read more
How to formulate a design strategy that works for your business
Think of a design that’s really stood out to you in the last few weeks. One that’s made you think … Read more
5 reasons you should get an animated logo
Have you ever started playing a modern video game and got amazed by the animated logos of EA Sports or … Read more
9 generic logotypes you should avoid when you design a great logo
Great logo design needs a complex blend of design skills, creativity as well as skillful application. A logo designer worth … Read more