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Branding

Our articles on branding and identity, and how they relate to the design and development of apps, websites and other creative digital services.

Should designers be sector specialists or does success lie beyond the niche?

We’ve always had a varied client list, but lately we’ve won a number of projects in what is a fairly … Read more

Design process is everything: why design is more than making it look pretty

Yes, we are a design company. Yes, we understand that aesthetics are important. And, yes, making your website or app … Read more

How to amplify your brand identity with personalised packaging

One of the most important things that any business can have, no matter its size, is a distinct and relevant … Read more

Logo design trends we can expect to see in 2017

As online businesses are ravishing the market, it becomes quite promising for you to check out on the latest logo … Read more

How should an illustrator approach their personal branding?

We asked three illustrators three simple questions about personal branding, online identity and reputation. Simona Čechová is a Slovakian illustrator … Read more

How emotion tracking will revolutionise outdoor branding

Emotion tracking technology has been one of the hot topics over the course of the past few years, with Apple … Read more

Devise a strategy for your creative business in 4 steps

Getting your business started and off the ground can be a tough task, but it’s certainly not impossible. Creative businesses are not much different to regular ones when it comes to getting your name out there – it’s all down to exposure.

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Is interactive media the newest digital marketing trend?

In recent years, digital media has become the preferred format for a wide spectrum of uses including personal, business, and … Read more

How to keep your social brand on track

Social media rules our lives. Whether we look at it from a professional angle where jobs didn’t exist in the … Read more

How to nail your brand and your website

After branding, your web site is one of the most important things to focus on for your business. Depending on … Read more

How not to fail at personal branding

Creating a killer brand for yourself is probably the toughest creative assignment you’ll face during your career. Unlike a neatly … Read more

5 tips for making your brand stand out

Crafting a brand takes more than just an eye-catching logo and a polished tagline – it’s about creating a positive … Read more

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