Corporate video production guide – how to create a promotional video for your business

Last checked and updated on 27 September 2022

When it comes to promoting your business, video is one of the most powerful tools at your disposal. Corporate video production can be a great way to introduce your company to potential customers and partners, and explain what you do in an engaging and visually appealing way.

In this guide, we’ll walk you through everything you need to know about creating a promotional video for your business. We’ll cover what corporate videos are, the benefits of using them, the different types of services offered by video production companies, how much they cost, and more. Plus, we’ll give you tips for making sure your first business video is a success!


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What is a corporate video?

A corporate video is a professionally-produced, often high-quality video that promotes a company or its products and services. Corporate videos are typically used for marketing purposes, and can be distributed online or played at events and trade shows.

What are the business benefits to having a commercial video?

There are many benefits to having a corporate video for your business. Corporate videos can help you:

  • Introduce your company to potential customers and partners
  • Explain what you do in a engaging and visually appealing way
  • Generate leads and sales
  • Showcase your products or services in action
  • Build trust and credibility with your audience
  • Boost search engine optimisation (SEO)
  • Drive traffic to your website

What should be included when producing a corporate business video?

When producing a corporate video, there are a few key elements that should be included:

  1. A clear and concise message: Corporate videos should have a specific purpose or goal. What do you want your video to achieve?
  2. A strong script: A well-written script is the foundation of any good video. It should be clear, concise, and easy to understand.
  3. Engaging visuals: Corporate videos should be visually appealing, with high-quality production values.
  4. Professional narration: Corporate videos should be narrated by a professional voiceover artist.
  5. Music and sound effects: The right music and sound effects can add production value and help engage the viewer.

Types of business video production services explained

There are many different types of business video production services available, from full-service agencies to freelance videographers. The type of service you choose will depend on your budget, needs, and goals.

Full-service video production agencies

Full-service video production agencies offer a comprehensive range of services, from concept development and scriptwriting to shooting, editing, and post-production. They typically have in-house teams of creative professionals who can handle every aspect of your project, from start to finish.

Freelance videographers

Freelance videographers are independent contractors who typically specialize in a specific type of video production, such as event coverage or product demonstrations. They can be a great option if you have a limited budget or need help with a specific aspect of your project.

Should you hire a corporate video production company, or find a freelance video producer?

There is no one-size-fits-all answer to this question. The best option for your business will depend on your budget, needs, and goals.

  • If you have a large budget and need help with every aspect of your video project, from concept development to post-production, a full-service video production agency may be the best option.
  • If you have a limited budget or need help with a specific aspect of your project, such as event coverage or product demonstrations, a freelance videographer may be the best option.

Another important decision you’ll need to make when producing a corporate video is whether to use animated visuals or real footage.

Animated videos vs videos using real footage

One of the first decisions you’ll need to make when producing a corporate video is whether to use animated visuals or real footage. Both have their own advantages and disadvantages:

Animated videos

Animated videos are typically more versatile, as they can be used to create any type of visual style. They’re also usually more affordable to produce. However, animated videos may not be as realistic or relatable as videos that use real footage.

Animated videos are often created using software like Adobe After Effects or Autodesk Maya. They can be a great option if you want to create a video with highly-customized visuals or if your budget is limited.

Videos using real footage

Videos that use real footage can be more expensive and time-consuming to produce, but they can also be more believable and relatable to your audience.

Videos that use real footage are typically shot using professional video cameras. They can be a great option if you want to create a video with a more natural look and feel.

How much does it cost to have a corporate video produced?

The cost of having a corporate video produced will vary depending on the length, quality, and complexity of the video. Generally speaking, you can expect to spend anywhere from $500 to $50,000+ on your corporate video.

Planning for success when commissioning your first business video

If you’re commissioning your first business video, here are a few questions to ask yourself to help ensure its success:

  • Define your goals and objectives for the video. What do you want it to achieve?
  • Who is your target audience? Write a brief profile of them.
  • What style of video would be most appropriate for your business and target audience?
  • What tone should the video have? Humorous, serious, etc.
  • What call to action should you include?
  • What budget do you have to work with?
  • Do you need to hire any additional crew or equipment?
  • How long should the video be?
  • When do you need the final video by?

Providing as much detail as possible to your video producer will give them a great foundation to work from and help ensure your video is a success.

Corporate video production FAQ

What is the best video camera for corporate video production?

The answer to this question depends on your budget and the quality you are looking for in your video. If you want HD quality, you will need to invest in a good quality camera. However, if you are on a tight budget, there are some great options available that will still give you high-quality video.

Which software is used for editing business videos?

There are a number of software options available for editing videos. However, the most popular software used by professional video editors is Adobe Premiere Pro.

What type of music should be used in a corporate video?

The type of music you use in your corporate video will depend on the tone and message you are trying to convey. If you want to create a serious and professional video, then you will need to use appropriate music. However, if you are looking to create a more light-hearted and fun video, then you can use more upbeat and contemporary music.

How long should a corporate video be?

The length of your corporate video will depend on a number of factors, such as the purpose of the video and the attention span of your target audience. Generally speaking, most corporate videos should be between two and three minutes long.

What are some common mistakes made when producing corporate videos?

Some common mistakes that are made when producing corporate videos include: not having a clear objective for the video, not storyboarding the video before production, and not including a call to action at the end of the video. Additionally, many businesses make the mistake of trying to cram too much information into their videos. It is important to remember that your corporate video should be concise and to the point.

How do you create a voiceover for a business video?

There are a few different ways that you can create a voiceover for your business video. The most common way is to hire a professional voice actor. However, if you have a small budget, you can also record the voiceover yourself or use text-to-speech software.

Can you use stock footage in corporate videos?

Yes, you can use stock footage in corporate videos. However, it is important to make sure that the stock footage you use is high-quality and relevant to your video. Additionally, you will need to obtain the appropriate licenses for any stock footage that you use.

Do I need to hire a professional video production company?

It is not necessary to hire a professional video production company. However, it is important to make sure that you have the right equipment and software for the job. Additionally, if you are not experienced in video production, it is advisable to hire someone who is. This will ensure that your corporate video is of the highest quality.

What are the best fonts to use in business videos?

The best fonts to use in business videos are those that are easy to read and have a professional appearance. Some of the most popular fonts for business videos include Helvetica, Arial, and Times New Roman.

What is the best resolution for corporate video?

The best resolution for corporate video is 1080p or 4K. This resolution will give you high-definition video that will look great on all devices.

How can I make sure my corporate video is successful?

There are a few things you can do to ensure that your corporate video is successful. First, make sure that you have a clear objective for the video. Second, storyboard the video before production. Third, include a call to action at the end of the video. Finally, make sure that the video is concise and to the point. Corporate videos that are too long or try to cram too much information will likely not be successful.

How should you design a company logo for your business video?

Your company logo should be designed in a way that is easy to read and recognizable. Additionally, the logo should be placed in a location that is visible throughout the video.

What are the most effective ways to promote a corporate video?

There are a number of ways you can promote your corporate video. You can promote the video on social media, on your website, and through email marketing. Additionally, you can distribute the video through online video directories and post it on video sharing websites.

Who should be responsible for distribution of a corporate video?

The distribution of a corporate video should be the responsibility of the person who created the video. This will ensure that the video reaches its intended audience. Additionally, it is important to make sure that you have permission from the copyright holder before distributing the video.

Are there any legal restrictions on using images and footage in corporate videos?

Yes, there are legal restrictions on using images and footage in corporate videos. It is important to make sure that you have the appropriate licenses for any images or footage that you use. Additionally, you should avoid using copyrighted material unless you have obtained the necessary permissions.

What are the copyright implications of using music in corporate videos?

If you use copyrighted music in your corporate video, you will need to obtain the necessary permissions from the copyright holder. Additionally, you should avoid using popular songs or well-known classical pieces. Instead, opt for royalty-free or original music.

How can I ensure that my corporate video is accessible to people with disabilities?

There are a few things you can do to ensure that your corporate video is accessible to people with disabilities. First, include captions or subtitles in the video. Second, use descriptive audio to describe any visual elements in the video. Finally, make sure that the video can be played on a variety of devices. Corporate videos that are not accessible will likely not be successful.

What are the benefits of using an accessibility consultant during business video production?

An accessibility consultant can help you ensure that your corporate video is accessible to people with disabilities. Additionally, an accessibility consultant can provide guidance on how to make your video more inclusive. Corporate videos that are accessible and inclusive will likely be more successful.

What are the best practices for creating a script for a corporate video?

When creating a script for a corporate video, it is important to keep the following things in mind:
– The video should have a clear objective.
– The script should be concise and to the point.
– The video should be accessible to people with disabilities.
– The video should be inclusive. Corporate videos that follow these best practices will likely be more successful.

What are the best practices for shooting a corporate video?

When shooting a corporate video, it is important to keep the following things in mind:
– The video should be well-lit.
– The audio should be clear.
– The video should be shot in a location that is appropriate for the business.
– The video should be shot in a way that is respectful of the people being filmed.
Corporate videos that follow these best practices will likely be more successful.

What is a corporate video?

A corporate video is a type of video that’s produced for and by a business or corporation. Corporate videos can be used for various purposes, such as marketing, training, or product demonstrations.

What is corporate video production?

Corporate video production is the process of creating a corporate video. This can involve anything from planning and scripting, to shooting and editing the final video.

What are the business benefits to having a commercial video?

Commercial videos can be an extremely effective marketing tool, helping to promote your products or services to a wider audience. They can also be used for training purposes, or to show potential customers what your business has to offer.

What should be included when producing a corporate business video?

When producing a corporate video, it’s important to consider what message you want to communicate and who your target audience is. Once you have a clear idea of this, you can start planning the rest of your video. This can include things like scripting, storyboarding, and choosing the right location and equipment.

Should you hire a corporate video production company, or find a freelance video producer?

This is entirely up to you and will depend on various factors, such as your budget, the scope of your project, and whether you have the internal resources to produce the video yourself.

How much does it cost to have a corporate video produced?

The cost of corporate video production can vary greatly, depending on factors such as the length and complexity of the video, whether you hire a professional company or freelancer, and the equipment and locations required.

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