CRO marketing explained – everything you need to know about Conversion Rate Optimisation marketing

Last checked and updated on July 28, 2022

If you’re running a business, it’s important to make sure that you’re doing everything possible to maximise your profits. One way to do this is by improving your conversion rate – and that’s where CRO marketing comes in. This type of marketing is all about increasing the number of visitors who take a desired action on your website, such as buying a product or signing up for a subscription.

In this article, we’ll explain what CRO marketing is, and outline the benefits it can bring to your business. We’ll also look at the process of setting up a campaign, and discuss how much it costs. So read on to learn everything you need to know about conversion rate optimisation marketing!


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Contents

What is CRO marketing?

CRO marketing is a process of optimising your website to increase the number of visitors who take a desired action. This could be anything from buying a product to signing up for a newsletter, but whatever the goal, the aim is to convert more visitors into customers or leads.

There are many different techniques that can be used as part of a Conversion Rate Optimisation marketing campaign, but some common examples include A/B testing, personalisation, and creating targeted landing pages.

What are the benefits?

There are many benefits of using CRO marketing to improve your website’s conversion rate. Firstly, it can help to increase the overall profitability of your business. If you’re able to convert more visitors into customers, then you’ll see a direct boost to your bottom line.

Secondly, CRO marketing can also help to improve the customer experience on your website. By testing different design elements and site features, you can ensure that visitors have the best possible user experience when they visit your site. This can help to increase brand loyalty and customer retention in the long term.

Finally, this type of marketing is a great way to gather data about your customers. By tracking the behaviour of visitors on your site, you can learn valuable insights about what they’re looking for and how they interact with your business. This information can be used to improve your marketing campaigns in the future.

Is CRO marketing a good option for all businesses?

CRO marketing can be a great option for most businesses, but it’s particularly well suited to ecommerce sites. If you’re selling products or services online, then it’s essential to make sure that your website is optimised for conversion.

That said, any business with a website can benefit from this type of marketing. If you want to increase the number of leads or customers you generate from your site, then conversion rate optimisation can help.

Is CRO marketing just for websites, or can it be utilised in other channels?
CRO marketing can be used in any channel where you’re looking to generate leads or sales. So, for example, if you’re running a Facebook ad campaign, you could use CRO techniques to optimise your ads and landing pages for conversion.

Likewise, if you’re running a direct mail campaign, you could use CRO to test different offer types and copywriting techniques to improve your response rate. In short, CRO can be used in any marketing channel where conversion is the goal.

You can also use CRO marketing offline, in channels such as direct mail

What is the CRO marketing process?

The CRO marketing process typically involves four main stages:

How to do CRO marketing

  1. Research

    Stage one is all about research. This is where you’ll need to define your goals and objectives, and carry out competitor analysis to see what’s working well for other businesses in your industry.

  2. Plan

    In stage two, you’ll need to create a plan for your CRO marketing campaign. This will involve setting up tracking and analytics, so that you can measure the success of your campaign.

  3. Test & Optimise

    Stage three is where the actual optimisation takes place. This is where you’ll carry out A/B testing and implement other tactics to improve your website’s conversion rate.

  4. Analyse

    Finally, in stage four, you’ll need to analyse the results of your CRO marketing campaign and make changes accordingly. This will help you to fine-tune your strategy and ensure that you’re getting the best possible results from your efforts.

How much does CRO marketing cost?

The cost of a CRO marketing campaign will vary depending on the size and complexity of your website, and the goals you’re hoping to achieve. Typically, businesses can expect to invest between $500 and $1500 per month on a successful conversion rate optimisation strategy.

Tips for success with your first CRO marketing campaign

If you’re thinking about running a CRO marketing campaign, there are a few things you should keep in mind to ensure its success. Here are some tips:

  1. Do your research: make sure you understand what CRO marketing is and how it can benefit your business before you launch a campaign.
  2. Set realistic goals: don’t expect to see immediate results from your CRO marketing campaign. Instead, focus on setting realistic goals that you can measure over time.
  3. Be patient: it takes time to see results from a CRO marketing campaign. Don’t give up too soon!
  4. Test, test, test: try different tactics and track your results to see what works best for your business.
  5. Get help: if you’re not sure where to start, there are plenty of CRO marketing agencies and consultants who can help you get started.

How to get started

If you’re interested in starting a CRO marketing campaign for your business, then there are a few things you’ll need to do.

  1. Research your competition
  2. Analyse your website data
  3. Define your goals and objectives
  4. Establish a budget
  5. Design a conversion funnel
  6. Create test hypotheses
  7. Test and measure results

1. Research your competition

To get started with CRO marketing, it’s important to research your competition and see what techniques they are using to boost their conversion rates. This will help you determine what strategies work best for your business and help you get started on the right foot.

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2. Analyse your website data

You’ll need to analyse your website data to determine which pages are seeing the most traffic and which pages are seeing the highest conversion rates. This will help you identify which pages need the most attention and which pages are performing well.

3. Define your goals and objectives

Once you have a good understanding of your competition and your website data, you’ll need to define your goals and objectives. This will help you focus your efforts and ensure that you are getting the most out of your campaign.

Some things to consider when defining your goals and objectives include:

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  • increasing website traffic
  • increasing conversion rates
  • improving customer satisfaction
  • reducing shopping cart abandonment

4. Establish a budget

Once you have your goals and objectives in place, it’s important to establish a budget that will help you achieve these goals. CRO marketing can be expensive, so it’s important to make sure you have the funds available to see results.

5. Design a conversion funnel

The next step in starting a campaign is designing a conversion funnel. This will help you track your website visitors as they move through your website and convert them into customers. A conversion funnel typically includes the following steps:

Stage of funnelGood to know…
1. AwarenessThis is the first step in the funnel and it involves getting your website visitors to become aware of your brand. This can be done through online advertising, social media, and other marketing efforts.
2. InterestOnce you have their attention, you need to generate interest in your products or services. This can be done by providing valuable content that speaks to their needs and pain points.
3. DesireThe next step is to create a desire for your products or services. This can be done by showing how your products or services can solve their problems and improve their life.
4. ActionFinally, you need to get them to take action and buy your product or service. This can be done by providing a strong call-to-action and making it easy for them to purchase your product or service.

6. Create test hypotheses

You’ll need to create test hypotheses. This will help you focus your efforts and ensure that you are getting the most out of your campaign.

Some things to consider when creating test hypotheses include:

  • What are you trying to achieve?
  • What is your target market?
  • What is the current state of your website?
  • What are your goals and objectives?
  • What is your budget?
  • What is the expected outcome of the test?

Once you have a good understanding of all these factors, you’ll be able to create test hypotheses that will help you improve your conversion rates.

7. Test and measure results

To see if your changes are working, you need to test them. You also need to measure the results of your tests so you can see if they made a difference.

This step is important because it allows you to see if your changes are actually working and helps you determine which changes are most effective.

It’s also important to keep track of your results so you can continue to improve your conversion rates over time.

Testing and measuring results can be done in a number of ways, including A/B testing, multivariate testing, and heat mapping.

  • A/B testing is a method of comparing two versions of a web page to see which one performs better. This is done by showing half of your website visitors the original version of the page and half of them the new version.You can then measure the conversion rates of both pages and see which one performs better.
  • Multivariate testing is a method of testing multiple versions of a web page at the same time. This allows you to test multiple changes at once and see which ones have the biggest impact on conversion rates.
  • Heat mapping is a method of tracking where website visitors click on a web page. This can be used to see which areas of a web page are most popular and which ones could be improved.

Should a business do its own CRO marketing, or hire an expert to get help?

There’s no right or wrong answer to this question – it depends on the resources and expertise available to your business. If you have a large team with experience in conversion rate optimisation, then you might be able to do it yourself.

However, if you don’t have the time or knowledge to carry out a successful CRO marketing campaign, then it might be worth hiring an expert. A good CRO agency will have experience in carrying out successful campaigns, and will be able to help you achieve your goals.

What qualities to look for in a CRO marketing agency

If you’re thinking about hiring a CRO marketing agency, then there are a few things you should look for.

  • Firstly, you’ll need to find an agency with experience in your industry. They should understand your business and know what works well in your sector.
  • Look for an agency that uses data-driven decision making. This means that they base their decisions on data and analytics, rather than guesswork.
  • You should look for an agency that offers a comprehensive service. A good CRO agency will be able to help you with everything from setting goals to tracking results.
  • Also, you should make sure the agency you choose has a good reputation. You can do this by reading online reviews and speaking to other businesses in your industry.
  • Finally, you should make sure the agency you choose is transparent about their pricing. They should be upfront about how much they charge, and what’s included in their service.

Conversion Rate Optimisation marketing can be a great way to improve your conversion rates and boost your bottom line. By following these steps, you’ll be well on your way to success. If you have any questions, feel free to contact us and we’ll be happy to help. Good luck!

FAQ

What is CRO marketing?

CRO marketing is a process of optimising your website to increase its conversion rate. This can involve A/B testing, redesigning your website, or changing your sales funnel.

What are the benefits of CRO marketing?

There are many benefits of CRO marketing, but the main one is that it can help you to increase the number of leads or customers you generate from your website.

Is CRO marketing a good option for all businesses?

CRO marketing can be a great option for all businesses, but it’s particularly well suited to ecommerce sites. If you’re selling products or services online, then it’s essential to make sure that your website is optimised for conversion.

What is the CRO marketing process?

The CRO marketing process typically involves four main stages: research, planning, implementation, and analysis.

How much does CRO marketing cost?

The cost of a CRO marketing campaign will vary depending on the size and complexity of your website, and the goals you’re hoping to achieve. Typically, businesses can expect to invest between $500 and $1500 per month on a successful conversion rate optimisation strategy.

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