The ultimate ecommerce branding guide – How to brand your store to win customers and drives sales

Last checked and updated on 25 October 2022

When you’re starting an online store, one of the most important decisions you’ll make is how to brand it. Your ecommerce branding will be the first thing that customers see, and it’s crucial that you get it right.

This guide will teach you everything you need to know about ecommerce branding, from what it is to how to create a strong brand identity for your store. We’ll also show you some excellent examples of ecommerce brands, so you can see what works and what doesn’t. When it comes to branding your online store, there are no shortcuts – but following these tips will give you a head start on the competition!


Compare prices for ecommerce branding

What is ecommerce branding?

Ecommerce branding is the process of creating a unique identity for your online store. This includes everything from your logo and color scheme to your tone of voice and product packaging.

What makes good ecommerce branding?

There are a few key elements that make for good ecommerce branding.

  • First and foremost, your brand should be unique and recognisable.
  • It should also be consistent across all channels (including your website, social media, and marketing materials).
  • Good ecommerce branding will also make your store seem more professional and trustworthy, which can help to increase sales.
Why is ecommerce branding so important?
Ecommerce branding is important because it’s the first thing that customers will see when they visit your store. If your brand is strong, it will create a good first impression and encourage customers to buy from you.

How to create successful ecommerce branding

There are a few key things you can do to create a strong ecommerce brand.

How to create an effective ecommerce branding strategy

  1. Make sure that your logo is unique and recognisable

    A logo is very important for an online store. It is the first thing that customers see and it can make them trust your store more. You want to make sure that the logo is unique and recognisable.

  2. Keep your branding consistent across all channels

    When you are branding your store, it is important to make sure that all the elements of your brand are consistent. This means that your logo, color scheme, tone of voice, and product packaging should be the same across all channels. This will help customers to recognise your store and make them more likely to buy from you.

  3. Use high-quality product photos and make sure your packaging is professional

    One important element of branding is having high-quality product photos. If your photos look professional, people will trust your store more and be more likely to buy from you.

  4. Create a strong social media presence

    Having a strong social media presence is important for online stores because it helps people to know about your store and makes them more likely to buy from you. It also makes your store seem more professional and trustworthy.

  5. Use targeted marketing materials

    Targeted marketing materials are important because they help to get your store in front of the right people. They can help you to reach out to potential customers who are interested in your products and increase sales. It’s important to make sure that your marketing materials are well-designed and targeted to the right audience. This will help you to reach more people and increase profits.

  6. Offer excellent customer service

    Customer service is very important for online stores. It’s the first thing that customers will see when they visit your store, and if it’s good, they will be more likely to buy from you. You should make sure that you offer excellent customer service and respond to customer questions quickly. You should also make sure that your website is easy to use and navigate.

  7. Create a rewards or loyalty program

    A rewards or loyalty program is important for online stores because it encourages customers to keep coming back. It gives them an incentive to buy from you, and they can earn rewards such as discounts, free shipping, or bonus points. You should make sure that your rewards or loyalty program is easy to use and offers good value to customers. This will help you to increase sales and encourage customer loyalty.

  8. Write compelling product descriptions

    Product descriptions are important because they help to persuade customers to buy products. They should be well-written and persuasive, and they should make customers want to buy the product. Good product descriptions can also help to increase sales.

  9. Have a clear return policy

    A good returns policy is important for online stores because it makes customers feel safe about buying products from you. They know that they can return the product if they don’t like it or if it’s not what they expected. This makes them more likely to buy from you, and it also helps to build trust between you and the customer. Make sure that your returns policy is easy to understand and easy to use, and that you respond to customer requests quickly. This will help you to keep customers happy and increase sales.

  10. Stay up-to-date with the latest trends

    Trends come and go, so it’s important to stay up-to-date on the latest trends in order to know what’s popular. If you’re selling products online, it’s important to make sure that your store is using the latest trends so that you can attract more customers. You can do this by keeping an eye on what other stores are doing and by following fashion and design blogs. You can also use social media to stay up-to-date on the latest trends.

Best ecommerce branding examples – five excellent ecommerce brands in the real world

Nike

Nike is one of the most well-known and successful brands in the world. They have a strong brand identity that is based on their slogan “Just Do It.” Nike has a very memorable logo, and their products are high quality and stylish. Nike also has a strong social media presence, and they use targeted marketing to reach their customers.

Apple

Apple is another well-known and successful brand. They are known for their innovative products, and they have a very strong brand identity. Apple’s logo is one of the most well-known in the world, and their products are known for being high quality and easy to use. Apple also has an excellent customer service reputation, and they offer a wide range of products.

Samsung

Samsung is a well-known electronics brand that is known for their high-quality products. They have a strong brand identity, and their products are often seen as being stylish and innovative. Samsung also has a good customer service reputation, and they offer a wide range of products.

Amazon

Amazon is the world’s largest online retailer, and they have a strong brand identity. They are known for their low prices, wide range of products, and excellent customer service. Amazon also has a good social media presence, and they use targeted marketing to reach their customers.

eBay

eBay is a well-known online marketplace. They are known for their wide range of products, and they offer excellent customer service. eBay also has a good social media presence, and they use targeted marketing to reach their customers.

How much should you spend on ecommerce branding?

There is no set amount that you should spend on ecommerce branding. It depends on your overall marketing budget and on your goals for your brand.

If you’re just starting out, you may want to spend less so that you can focus on other aspects of your business.

As your business grows, you can increase your spending on branding. You should also consider how much you’re willing to spend on branding when you’re hiring a branding agency or designer.

Average ecommerce branding prices
Approximate costs for creating a new ecommerce brand could be in the region of $500-$5000 for a small business, and $5000-$50,000 for a larger business.

Factors that impact the cost include the size of your business, the scope of work, the location of your target market, and whether you’re working with an agency or an individual designer.

Hiring an ecommerce branding agency is usually more expensive than working with an individual designer. However, an agency will have a team of experts who can help you to create a comprehensive branding strategy. They can also help you to implement your branding strategy and to measure the results.

How to hire an ecommerce branding designer

When you’re looking to hire a brand designer for your ecommerce brand, it’s important to consider their portfolio, their experience, and their rates. You should also make sure that you communicate your vision for your brand, and that you’re clear about your budget.

If you’re working with a branding agency, they will usually have a team of designers who can work on your project. However, if you’re working with an individual designer, you may want to consider their rates and their availability.

It’s also important to make sure that you have a contract in place that outlines the scope of work and the payment terms. This will help to protect both you and the designer, and it will ensure that there are no misunderstandings about the project.

Mistakes to avoid with ecommerce branding

There are a few common mistakes that businesses make when they’re branding their ecommerce store.

  • One mistake is to try to copy the branding of a successful company. This can be a costly mistake, and it’s often not necessary. It’s important to create a brand that is unique to your business, and that reflects your values and your mission.
  • Another mistake is to neglect the importance of customer service. Your brand should reflect your commitment to customer service, and you should make sure that your customers have a positive experience with your brand.
  • Finally, another mistake is to forget about the importance of SEO. Your ecommerce store should be designed with SEO in mind, and your branding strategy should include keyword research and other SEO tactics.

FAQ

What is ecommerce branding?

Ecommerce branding is the process of creating a unique identity for your online store. This includes elements like your logo, your color scheme, your typography, and your overall design.

What elements make up an ecommerce brand?

Your ecommerce brand includes your logo, but it also includes other elements like your color scheme, your typography, and your overall design.

What makes good ecommerce branding?

There are a few things that make for good ecommerce branding. First, your ecommerce brand should be designed to appeal to your target customers. Second, your ecommerce brand should reflect your company’s values and mission. And third, a strong ecommerce brand will help to differentiate your store from your competitors.

Why is ecommerce branding so important?

Ecommerce branding is important because it helps to differentiate your store from your competitors. A strong ecommerce brand will make it easier for customers to remember your store, and it will help you to attract new customers.

How much does ecommerce branding cost?

The amount that you spend on ecommerce branding will depend on the size of your business and the scope of work. A small business might spend $500-$5000, while a larger business might spend $5000-$50,000.

How to hire an ecommerce branding strategist?

When you’re looking to hire a strategist for your ecommerce brand, it’s important to consider their skill set, their experience, and their rates. You should also make sure that you communicate your vision for your brand, and that you’re clear about your budget.

What are some common mistakes businesses make with ecommerce branding?

Some common mistakes businesses make when branding their ecommerce store include trying to copy a successful company’s branding, neglecting customer service, and forgetting about the importance of SEO.

How can I avoid making mistakes with my ecommerce branding?

To avoid making mistakes with your ecommerce branding, be clear about your vision for your brand, and make sure to communicate this vision to your designer. Also, be sure to consider the importance of customer service, and make sure that your store is designed with SEO in mind. Finally, don’t forget to budget for your ecommerce branding project.

What are some tips for creating a strong ecommerce brand?

Some tips for creating a strong ecommerce brand include:
• Designing your store to appeal to your target customers
• Reflecting your company’s values and mission in your branding
• Differentiating your store from your competitors
• Making sure that your branding is consistent across all channels
• Investing in quality design
• Considering the importance of SEO
• Creating a brand that is unique to your business.

What are some examples of strong ecommerce brands?

Some examples of strong ecommerce brands include Warby Parker, Everlane, Bonobos, and away. These brands have all created a unique identity for their store, and they have been able to differentiate themselves from their competitors.

How can I create a strong ecommerce brand?

There are a few things you can do to create a strong ecommerce brand. First, design your store to appeal to your target customers. Second, make sure that your branding reflects your company’s values and mission. And third, differentiate your store from your competitors.

How important is ecommerce branding?

Ecommerce branding is important because it can help you to attract new customers and differentiate your store from your competitors.

ⓘ Compare prices?