How to hire a web designer – costs, risks, and how to get it right

14 minutes to read • Last updated 10 June 2021 • Published 22 February 2021 • Responsive web design, Web development

    Business growth calculator

    Get bespoke prices from our team of specialists

    Business growth calculator

    Step 1 of 3

    What are your goals?

    Get more website trafficNew or updated websiteLaunch a mobile appStart a new online businessImprove marketingImprove my business brandingSomething else

    Business growth calculator

    Step 2 of 3

    What is your preferred monthly budget?

    £100 - £500£500 - £1500 (most popular)£1500 - £3000£3000 or moreOther

    Business growth calculator

    Step 3 of 3

    Do you already have a website? Enter the address:

    Good news! We can help

    Step 3 of 3

    Complete your details to get your free quotes

    Once upon a time, the idea of a web designer was considered an expensive folly. The internet was like the wild west, and any website could attract an audience. A pleasing interface was considered a nice to have, but second to keyword-stuffing when it came to racking up traffic.

    As the internet has grown more sophisticated over time, so have the needs and desires of online consumers. In the 21st Century, a visually unappealing design or clumsy layout can sound a death knell for traffic. This makes the services of a professional web designer indispensable to many businesses.

    design strategy book

    Free book: Design strategy for business leaders

    An executive guide to commercially successful design

    Get it now →

    What is a web designer?

    The core role of a web designer is to ensure that a website is functional and user-friendly. That means ensuring that all information and actions are in an appropriate location, reducing the risk of users bouncing in frustration. 

    Naturally, though, a web designer will also need to ensure that a website is visually striking enough to capture the imagination. This means that a web designer will tailor the aesthetics of your site to your audience and brand values. 

    If you are looking to appeal to young consumers, for example, you’ll likely be seeking bright colours and short, snappy blocks of text. A site that is aimed at mature professionals, meanwhile, will be a little more muted and rely more on dense copy. In many respects, web designers are the psychologists of the online marketing world.

    Is a web designer the same as a web developer?

    Not quite, though you may find a freelancer – or certainly an agency – that can fulfil both roles. Web designers and web developers are both essential to building a successful website. They remain varying skill sets, though, often acting as disparate individuals that work in perfect symbiosis.

    Our growth plans →

    Get started with digital business growthAccelerate your business expansionMore resource for ambitious companiesBest-in-class digital creative solutionsA tailored solution for your business
    £512 monthly Sign upNo commitment, cancel at any time
    Learn more
    £1499 monthly Sign upNo commitment, cancel at any time
    Learn more
    £2999 monthly Sign upNo commitment, cancel at any time
    Learn more
    £5999 monthly Sign upNo commitment, cancel at any time
    Learn more
    £ Bespoke monthly Contact usNo commitment, cancel at any time
    Learn more

    As discussed, a web designer will be responsible for the aesthetic appearance of your online presence. A skilled web designer will also take user experience into account, ensuring that your site provides a positive and enjoyable browsing experience for your customer base.

    That’s critical for your Google quality score, which plays a key role in the effectiveness of your SEO strategy. A web developer, meanwhile, will take these designs and manage the coding and development of the site to ensure it runs smoothly.

    Do all web designers offer the same service?
    Some web designers are comparable to Leonardo da Vinci, capable of devising beautiful imagery and game-changing feats of engineering alike. Others are more like Claude Monet – expressive and talented artists, but not getting involved in the nuts-and-bolts of construction. Make sure you explain exactly what you are looking for before hiring a web designer and whether you’ll also need a web developer to work alongside them.

    Does your business need a web designer?

    For many users, a website is the first impression they will get of a business. This means that it’s vital that you do not fall foul of the so-called, “fifteen-second rule” – the short time that over half of users spend on a site. 

    In the age of online marketing, that kind of bounce rate can be fatal. The Google overlords will likely dismiss your site as being packed with clickbait or irrelevant information, punishing your page ranking in the next algorithm update as a result.

    Can’t you just design your website yourself?
    All the compelling copy in the world will count for nothing if your website is aesthetically displeasing or tough to navigate. This means that bringing in the expert services of a professional web designer is advisable. Sure, you could make a go of designing your site yourself. If you have a talented creative team in-house, they may well do a stellar job. You could even use a DIY site, like Wix or Squarespace.

    Be aware, though – reputational damage to a website can be extremely difficult to reverse. A solid page ranking and quality score within a search engine can take a long time to achieve and be shattered in an instant. 

    History is littered with successful online marketers and businesses that lost a significant amount of traffic overnight following an algorithm update. By ensuring that your website design appeals to visitors, your user behaviour stats will remain positive. This will help you avoid such an apocalypse scenario.

    Get a free consultation →

    Do you want free expert advice about your project? Yes, get my appointment →

    Hiring a freelance web designer vs web design agency – what’s best?

    Horses for courses – there are pros and cons to both options. In many cases, your choice of web designer may come down to your budget. There are many compelling arguments to scratching behind the back of the sofa for spare change and increasing your digital spend, though.

    For the avoidance of doubt, web design is one of the services offered by This means that, yes, we have skin in this game. All we’ll say is this – whichever path you go down, make sure you ask to see a portfolio and hold a chemistry meeting before committing to a web designer. 

    Let’s take a look at the core differences between hiring an individual freelancer against a web design agency so you can make an informed decision.

    Freelance web designerWeb design agency
    Likely to be cheaper on paper but will probably bill by the hour. This means that any delays can lead to the final invoice expandingPotentially a higher initial cost but will offer a watertight contract that sets the price in stone. This prevents any nasty surprises further down the line
    A one-person service. This guarantees consistency but also means that you’re at the mercy of the freelancer not falling ill or experiencing other unforeseen difficultiesA dedicated team of experienced professionals. If your primary contact is unable to complete the work, somebody of equal standing will be ready to step in
    Will likely need to be instructed with an extremely clear brief and will be uncomfortable deviating in any way. That’s great, but it also means you’ll need to set aside time for meetings and reviewsWill act as a partner to your business, not simply an employee. This means you will be privy to a range of different perspectives, and an agency will be able to be left alone to work
    Likely to have one skillset. A freelancer will perform this one task to an exemplary standard, but you may end up needing to bring in a web developer afterwards to finesse the nuts and bolts of the websiteMost agencies will be able to offer a complete service, from creation to delivery. This means a one-stop-shop of web design and web development
    Restraints on availability mean that freelancers can typically only work on one job at a time. This can lead to a narrower field of experienceAgencies have a range of team members, all of whom have worked in the field for many years. This means they’ll have a diverse pool of experience, along with expansive consumer and industry insights
    Freelance web designer compared to web design agency

    How much does it cost to hire a web designer?

    There are many variables to the prices charged by web designers. As discussed above, an agency will typically cost more, though you will receive significant benefits from making this outlay.

    See also →  How to boost sales with live chat on your website or app

    What you need from a web designer will also play into the final cost. As we mentioned previously, you may be able to find a web designer that also doubles up as a web developer. That will lead to a higher up-front cost but save you the need to locate a second freelancer – and spend again to secure their services.

    See also →  What is a prototype? Getting started with UX prototypes

    Finally, consider how complex your website will be. If you are purely providing five pages of information, with no ambition to sell products or services through your page, the design and development will be simpler. If you are looking to incorporate sales pages, chatbots and a range of cutting edge features, you’ll have to pay for them.

    This table provides a basic guide to what you should expect to pay for a web designer. This is by no means an exact science, though. Set a budget for your web design, then shop your brief around until you find the perfect freelancer or agency that match your needs.

    Also, don’t miss our separate guide to website costs.

    Type of websitePrice range
    A very basic site typically restricted to around five pages, primarily designed to provide information and increase awareness of your brandBelow £2000
    Several pages that offer a combination of information and services, including some more advanced features like product and services pagesAnywhere up to £5,000 – rarely less than £2000-3000
    All of the above plus e-commerce functionality, such as payment processing software, chatbots to answer basic user queries and tracking facilities for product dispatchesMinimum of 4 figures, usually between £5,000-10,000
    Extremely advanced and complicated, possibly making use of advanced database functionality, an unlimited number of sub-pages and various bells and whistles to blow the mind of users – think more of a bespoke web appAnywhere between £5,000 and £50,000
    Average cost of a web designer

    Places to find a web designer

    You have two main options when it comes to finding the perfect web designer for your business:

    If you are looking for an agency, make use of Google. Use specific search terms that match your needs and you’ll find plenty of options. This can be helpful if you are looking for a local business.

    Alternatively, you could check the many and varied selection of freelancer websites for individual web designers. There will be countless designers vying for your business. Just be aware, it’s tougher to sort the wheat from the chaff when using this method. Think very carefully, and complete painstaking due diligence, before committing to hiring a freelance designer – especially if they will be working completely remotely.

    Should you hire a web designer domestically or overseas? 

    One of the great things about the expansion of the internet is that creative professionals can now work from home. Where businesses were once restricted to hiring from their local market, web designers can be now sourced from across the world. India, for example, is home to countless affordable freelancers with the skillset that you need. 

    On paper, there is nothing wrong with bringing in assistance from overseas – if you don’t need a web designer to work on-site. Be aware of the potential pitfalls of doing so, though. Time differences, for example, could become problematic when deadlines start to approach. Be mindful of any language barriers, too. A simple misunderstanding could lead to a wholesale deviation from your carefully prepared brief.

    A note on due diligence →
    Also, be sure to complete all necessary due diligence. This is even more important when bringing in overseas assistance. Ask to see a portfolio, check reviews from satisfied previous customers, and make sure the business does not outsource their workload. The more links there are in a chain, the likelier one of them is to break and cause you difficulty.

    Mistakes to avoid when hiring a web designer

    Before you start your search for a web designer, re-read our advice. What’s more, take a moment to consider these common mistakes – and do not fall into the trap of making them yourself.

    • Do not just choose the designer with the glossiest website of their own. The chemistry may not be right between you – and they may even have outsourced the design of their online presence!
    • Do not assume that a web designer is all you need to create a high-performing website. All the pretty visuals in the world mean nothing is the copy and content is irrelevant or substandard
    • Do not hire a web designer that needs micro-managing. If you have the time for that, you may as well do it yourself 
    • Do not hire a web designer with great experience in complex features if you only need a basic online presence. You’ll end up paying through the nose for work that you do not want or need
    • Do not pay your web designer, allow them to ride off into the sunset, then expect the project to be complete. You’ll need to constantly refresh and reinvigorate your site. Choose a designer that is happy to continue collaborating in the future

    A 6-step guide to hiring a web designer

    Does this all seem like a lot to take in? Let’s summarise the process of hiring a web designer in six easy steps.

    How to hire a web designer

    1. Decide if you need a web designer, or would rather complete the project in-house

      There are pros and cons to both – read our detailed guide to help you decide.

    2. Draw up a detailed brief for the web designer

      Explain carefully what you need, with as much detail as possible, to avoid problems or unexpected costs further through the process.

    3. Create a budget

      And decide if you’d prefer to utilise an individual freelancer or a web design agency.

    4. Trawl the internet for web designers

      Share your brief and asking for quotes and likely turnaround time.

    5. Ask to see a portfolio and interview the potential freelancer or agency

      Ensure that their values match your own – and that the chemistry between you is right.

    6. Take the plunge and commit to hiring the web designer

      Congratulations – you just made your first step toward owning and operating a delightful and functional website.

    Web designers FAQ

    Where to hire a web designer?

    If you’re seeking a solo freelance web designer, your best bet is to scour websites that provide such individuals with a platform. The most popular examples are FiverrPeople Per HourGuru and Upwork. If you’re looking for a design agency, Google is your friend. Alternatively, save yourself some time and contact to see how we can help you.

    How to hire a web designer?

    Our in-depth guide explains the best ways to hire a web designer, but getting a recommendation from a trusted friend or colleague is often better than picking a web designer at random. But if you do want to hire a web designer yourself, make sure you ask for references and previous work examples.

    How much does a web designer cost?

    This depends on a range of factors. Are you hiring a freelancer or an agency? Does your website need to be built from scratch, or is it a redesign and reskin of an existing online presence? Are you looking to pay by the hour, or to assign an overall project budget? Above all, how complex are your needs? A basic website design that simply provides information could cost as little as £200. For a successful, functional e-commerce site, however, expect the bill to run into four figures.

    Why hire a professional web designer?

    Well, the clue is in the word professional. If a job is worth doing, it’s worth doing well. If your car breaks down, you’ll likely seek the advice of a licensed mechanic. If you are experiencing low-performance stats or ROI on your website, the same logic applies. A professional web designer will be able to diagnose where the faults lie – or, better yet, build you a site devoid of such imperfections in the first place.

    Hire a web designer or do it yourself?

    Designing your website in-house is invariably the cheapest option available to you. What’s more, you’ll know exactly what you are looking for. There will be no misinterpretation of a brief or the risk of a designer taking things off-piste based on their personal preferences.  Remember, though – what you consider best is not necessarily what your visitors are looking for. By hiring a web designer, you will be tapping into the professional knowledge and experience of somebody that knows how consumers think. That can be worth its weight in gold.

    If you have any further queries about web design, or would like to know how can help with your online presence, get in touch. Our friendly and experienced team are waiting to guide you through your online design journey, dedicating to aiding you in achieving the results that you crave.

    Kick start your business expansion →

    Get a specialist business growth plan

    View pricing →

    Latest insight articles →

    Let us show you how we can accelerate your business growth using design, tech and content →


    +44 (0)116 318 0488

    More from us →