Logo design cost guide – how much should a business spend on designing a logo?

Last checked and updated on 31 October 2022

A logo is one of the most important elements of a business. It represents your company and its brand, and it can be seen everywhere from websites and business cards to advertising and signage. But what should logo design cost?

It’s so important to make sure you get the right logo design – and that means spending the time (and money) necessary to get a high-quality design that accurately reflects your company.

In this article, we’ll discuss everything you need to know about logo design cost, including what factors impact how much you should spend, what type of logo is best for your business, and where to find affordable designers. We’ll also provide some tips on how to work with a designer to get the best results for your budget. So if you’re ready to learn more about logo design cost, read on!


Compare prices for logo & brand design

Why is logo design so important?

A good logo is important for any business, regardless of size. A logo is often the first thing that a potential customer will see when they come across your company, so it’s vital that it makes a good impression. A well-designed logo can help to build trust and credibility, and make your business more memorable.

What types of company logo are there?

There are three main types of company logo – text-based, symbol-based, and combination logos.

  • Text-based logos use the name of the company as the basis for the design. This type of logo works well for companies with established brand recognition.
  • Symbol-based logos use a graphical element to represent the company. This can be anything from a simple icon to a more complex illustration. Symbol-based logos are often more flexible and can be used in a variety of applications.
  • Combination logos use both text and a symbol to create the design. This type of logo is well-suited for companies that are just starting out and are looking to build brand recognition.

What factors impact the cost of logo design?

There are several factors that can impact the cost of logo design, including the type of logo you choose, the complexity of the design, and the experience of the designer.

The type of logo you choose will have the biggest impact on cost. Text-based logos are typically the most affordable, while combination logos tend to be the most expensive.

The complexity of the design will also affect cost. A simple, text-only logo will be less expensive than a more complex design that includes multiple colors or illustrations.

Finally, the experience of the designer will also play a role in cost. Designers with more experience and expertise will typically charge more for their services.

Is it better to spend more rather than trying to spend as little as possible?

When it comes to logo design, you usually get what you pay for. Trying to save money by hiring a cheap or inexperienced designer will likely result in a logo that doesn’t accurately represent your company or make a good impression on potential customers.

It’s better to invest in a high-quality design that you’ll be happy with for years to come.

Average prices for different types of logo design

  • Text-based logos: $50-$200
  • Symbol-based logos: $100-$500
  • Combination logos: $500-$2,000+

Hiring options – what types of logo designer can you hire?

There are three main options for hiring a logo designer – working with an agency, hiring a freelance designer, or designing the logo yourself.

Working with an agency is often the most expensive option, but it also gives you access to a team of designers with a variety of skills and experience.
Hiring a freelance designer is a more affordable option, and you’ll still be able to work with a professional who can create a high-quality logo.
Designing the logo yourself is the most budget-friendly option, but it requires some design skills and knowledge. If you’re not confident in your abilities, it’s better to hire a professional.

Should you just design your logo yourself?

If you have some design experience and knowledge, you may be able to design your logo yourself. However, it’s important to consider the time and effort that goes into creating a professional-looking logo.

If you don’t have the time or skills to design a logo yourself, it’s better to hire a professional. A good logo is an important part of building a strong and recognisable brand, so it’s worth the investment.

Where to find the cheapest logo designers

There are a few ways to find cheap logo designers, such as searching for freelancers on sites like Upwork or Fiverr. You can also check out design contests on 99designs.

Just be sure to vet the designers you’re considering carefully to make sure they have the skills and experience needed to create a high-quality logo.

How to work with a logo designer to get the best result for your spend

When working with a logo designer, it’s important to have a clear idea of what you want before starting the project. Create a mood board or inspiration file to share with the designer, and be sure to communicate your vision for the logo.

It’s also important to give the designer some creative freedom to come up with a unique design that represents your brand. Trust their expertise and have faith in their ability to create a great logo.

Finally, be sure to review the design carefully before approving it. Ask for revisions if there’s something you don’t like or if you want to make changes.

Common mistakes to avoid when commissioning a logo designer

There are a few common mistakes to avoid when commissioning a logo designer, such as:

  • Trying to get a logo designed for as little money as possible. This often results in a subpar design that doesn’t represent your brand well.
  • Not being clear about what you want from the designer. It’s important to have a clear idea of what you want your logo to look like before commissioning someone to design it.
  • Not considering the different types of logo design. There are many different types of logo design, such as illustration, typography, and iconography. Each has its own strengths and weaknesses, so it’s important to choose the right one for your brand.
  • Not working with a professional designer. It’s important to work with someone who has experience designing logos, as they’ll be able to create a better design that represents your brand well.

FAQ

How much does a logo design cost?

The cost of logo design varies depending on the type of logo, the complexity of the design, and the experience of the designer. Simple logos can cost as little as $100, while more complex designs can cost upwards of $2,000.

What factors impact the cost of logo design?

There are a few factors that can impact the cost of logo design, such as the type of logo, the complexity of the design, and the experience of the designer.

Is it better to spend more rather than trying to spend as little as possible?

When it comes to logo design, it’s usually better to spend more rather than trying to save money. A good logo is an important part of building a strong and recognizable brand, so it’s worth the investment.

What types of company logo are there?

There are many different types of company logo, such as illustration, typography, and iconography. Each has its own strengths and weaknesses, so it’s important to choose the right one for your brand.

Should you just design your logo yourself?

If you don’t have the time or skills to design a logo yourself, it’s better to hire a professional. A good logo is an important part of building a strong and recognisable brand, so it’s worth the investment.

What types of logo designer can you hire?

There are a few different options for hiring a logo designer, such as freelancers, agencies, or design contests.

Where to find the cheapest logo designers?

There are a few ways to find cheap logo designers, such as searching for freelancers on sites like Upwork or Fiverr, or entering into a design contest on 99designs.

ⓘ Compare prices?