Marketing software guide – the best platforms, features & prices compared

Last checked and updated on 9 August 2022

The marketing landscape is constantly evolving. To keep up, you need the right tools. Marketing software can give your business the edge it needs to succeed online. In this guide, we will compare some of the best platforms available on the market today. We will look at their features and prices, so you can find the one that’s right for you.

Marketing solutions can be a great asset for any business. It can help you automate your marketing tasks, so you can focus on other areas of your business. It can also help you track your results and measure your success. With the right platform, you can take your marketing to the next level.


Compare prices for marketing

When choosing your software, it’s important to consider your needs. Do you need a platform that can help you with email marketing? Or are you looking for something that can help you automate your social media posts? Once you know what you need, you can start comparing features and prices.

What is marketing software?

Marketing software is a tool that businesses use to automate and measure their promotional tasks. It can help with everything from email marketing to social media posts. With the right platform, businesses can save time and money on their marketing efforts.

Types of marketing software compared

  1. CRM software
  2. Online advertising software
  3. Email marketing software
  4. Content creation software
  5. Marketing automation software
  6. SEO marketing software
  7. Video marketing software
  8. Marketing analytics software

CRM software

CRM software is a type of marketing solution that helps businesses manage their customer relationships. It can help businesses track their customers’ contact information, purchase history, and other data. CRM tools can also help businesses automate their marketing tasks, such as emailing customers about new products or services.

Make sure you consider your needs when choosing CRM software. You’ll want to find a platform that has all the features you need, so you can get the most out of it.

Best CRM software – our top recommendations:

  1. Salesforce
  2. HubSpot CRM
  3. Zoho CRM
  4. Pipedrive
  5. Insightly

Online advertising software

Online advertising software helps businesses place ads on websites and track the performance of those ads. This type of software is beneficial for businesses that want to increase their visibility online and reach a larger audience.

There are many different types of online advertising software available, each with different features and prices. Some popular online advertising software platforms include Google Ads, Microsoft Advertising, and Yahoo! Advertising.

When choosing an online advertising software platform, it is important to consider the needs of your business and the features that are most important to you. Some businesses may need more advanced features than others, so it is important to compare the different options before making a decision. It is also important to consider the cost of the software, as some platforms can be more expensive than others.

Best online advertising software that we recommend:

  1. Google Ads
  2. Microsoft Advertising
  3. Yahoo! Advertising
  4. Bing Ads
  5. LinkedIn Ads

Email marketing software

Email marketing software is a platform that helps businesses send mass emails to their customers. It can be used to promote sales, events, or new products and services. This kind software typically includes features such as templates, automation, tracking, and reporting.

How much does email marketing software cost?

The price of email platforms varies depending on the features and scale of the software. Some platforms are free, while others can cost up to $500 per month.

What are the benefits of using an email marketing solution?

Email marketing platforms offer a number of advantages, including the ability to:

  • Reach a large audience with little effort
  • Automate email campaigns
  • Personalise messages
  • Track results
  • Integrate with other marketing tools

Best email marketing products on our list:

  1. MailChimp
  2. Constant Contact
  3. GetResponse
  4. Klaviyo
  5. AWeber

Content creation software

As a marketer, one of your key priorities is creating engaging content that will capture the attention of your target audience. Content creation software can help you streamline this process, by providing you with tools to easily create and manage your content.

There are a number of different types of content creation software available on the market, each offering its own set of features and benefits.

Our top picks for the best content creation software include:

  • WordPress: WordPress is a popular open-source content management system that enables you to easily create and manage your website content.
  • Canva: Canva is a user-friendly online design platform that provides you with everything you need to easily create beautiful visuals for your website, social media channels, and more.
  • Adobe Creative Suite: Adobe Creative Suite is a comprehensive set of tools for graphic designers, containing everything from a powerful photo editor to advanced animation software.
  • Hootsuite Insights: Hootsuite Insights is a tool that enables you to easily create and track social media content.

Content creation tools can help you save time and effort in the content marketing process. By providing you with tools to easily create and manage your content, you can focus on other aspects of your marketing strategy.

Marketing automation software

Marketing automation software is a tool that helps businesses automate their marketing tasks. It can be used to manage customer relationships, create and track marketing campaigns, and measure marketing performance. This kind of automation solution typically includes features such as email marketing, lead management, social media management, and campaign tracking.

The benefits of using marketing automation tools include improved customer engagement, increased efficiency, and better marketing ROI.

How much does marketing automation cost?

Pricing for marketing automation products varies depending on the features and functionality you need. Basic plans can start as low as $20 per month, while more advanced plans can cost up to $300 per month.

Popular marketing automation products – our best picks:

  1. HubSpot Marketing
  2. Pardot
  3. Marketo
  4. Eloqua
  5. Salesforce Marketing Cloud

SEO marketing software

SEO marketing products are a tool that can be used to improve your website’s search engine ranking. It does this by optimising your website for specific keywords that people are searching for.

There are many benefits of using SEO marketing platforms. Firstly, it can help you to achieve a higher ranking in the search engines, which can lead to more traffic and more customers. Secondly, it can save you time and money by automating the process of optimising your website. Thirdly, it can help you to track and monitor your progress so that you can see how well your optimisation efforts are paying off.

How much does an SEO marketing product cost?

The price of SEO marketing tools varies depending on the features and functionality you require. However, there are some excellent affordable options available, so it is worth shopping around to find the best deal.

Best SEO marketing software – we suggest starting with:

  1. Moz
  2. WordStream
  3. SEMrush
  4. Ahrefs
  5. KWFinder

Video marketing software

Video marketing programs allow you to create and share video content to promote your business or product. Video marketing can be a great way to connect with your audience, build brand awareness, and drive traffic to your website.

There are many different types of video marketing products available, each with its own set of features and price points.

What are the benefits of using video marketing software?

There are many benefits of using video marketing systems, including:

  • Connecting with your audience: Video allows you to connect with your audience in a more personal way than written content.
  • Building brand awareness: Video is a great way to build brand awareness and promote your product or service.
  • Driving traffic to your website: Videos can be a great way to drive traffic to your website.
  • Increasing conversion rates: Videos can also help you increase your conversion rates by providing potential customers with more information about your product or service.

Best video marketing software – our recommendations:

  1. Wistia
  2. Vimeo
  3. YouTube
  4. Facebook
  5. Instagram

Marketing analytics and reporting software

Marketing analytics platforms provide businesses with valuable insights into their marketing campaigns and strategies. By tracking key metrics such as website traffic, conversion rates and social media engagement, businesses can fine-tune their marketing efforts to better suit their target audience.

Best marketing analytics tools – our top picks:

  1. Google Analytics
  2. Adobe Analytics
  3. Mixpanel
  4. Kissmetrics
  5. Chartbeat

How much does marketing software cost?

Pricing for marketing analytics systems varies depending on the features and functionality you require. Basic plans can start as low as $50 per month, while more advanced plans can cost up to $500 per month.

Best free marketing software products

There are many free marketing tools available, each with its own set of features and benefits. However, some of the best free options products include:

  • Hootsuite: Hootsuite is a social media management platform that allows businesses to track all their social media channels in one place.
  • Google Analytics: Google Analytics is a web analytics platform that provides businesses with valuable insights into their website traffic and marketing campaigns.
  • Buffer: Buffer is a social media management platform that allows businesses to schedule and publish content across multiple social media channels.
  • MailChimp: MailChimp is an email marketing platform that allows businesses to create and send newsletters, email campaigns, and other marketing communications.
  • Canva: Canva is a graphic design platform that allows businesses to create beautiful visuals for their website, social media, and marketing materials.

Conclusion

Marketing software can be a great way to improve your campaigns and strategies. However, it is important to choose the right software for your needs and budget. There are many free and paid options available, so be sure to compare features and prices before making a purchase. Thanks for reading! We hope this guide has been helpful.

FAQ

What is marketing software?

This is a tool that helps businesses automate their marketing efforts. It can include features such as email marketing, lead management, social media management, and campaign tracking.

What are the benefits of using marketing software?

The benefits of using this type of software include improved customer engagement, increased efficiency, and better marketing ROI.

How much does marketing software cost?

Pricing for marketing products depends on the features and functionality you require. Basic plans can start as low as $20 per month, while more advanced plans can cost up to $300 per month.

What are the best marketing software platforms?

This will vary depending on your specific needs. Some popular marketing platforms include HubSpot, Marketo, and Pardot.

What is the best CRM software?

The best CRM software varies depending on your specific needs. Some popular CRM software platforms include Salesforce, HubSpot, and Zoho.

What is the best email marketing software?

The best email marketing platform varies depending on your specific needs. Some popular email marketing tools include MailChimp, Constant Contact, and SendGrid.

What is the best content creation software?

Some popular content creation software platforms include WordPress, Medium, and Canva.

What is the best marketing automation software?

The best marketing automation platforms varies depending on your specific needs. Some popular include HubSpot, Marketo, and Pardot.

What is the best SEO marketing software?

This will vary depending on your specific needs. Some popular SEO marketing systems include Moz, SEMrush, and Ahrefs.

What is the best video marketing software?

The best video marketing software varies depending on your goals. Some popular video marketing software platforms include Wistia, Vidyard, and Brightcove.

What is the best marketing analytics software?

Some popular marketing analytics tools include Google Analytics, Mixpanel, and KISSmetrics.

Is there a free marketing software?

There are a few free options available, such as Hootsuite and MailChimp. However, these free plans usually have limited features and functionality.

What is the best marketing software for small businesses?

The best options for small businesses varies depending on your requirements. Some popular options include HubSpot, Constant Contact, and SendGrid.

What is the best marketing software for enterprise?

The best marketing products for enterprise varies depending on your sector and your goals. Some popular options include Salesforce, HubSpot, and Marketo.

Is there a marketing software that does everything?

There is no one solution that does everything. However, there are a few all-in-one marketing platforms that come close, such as HubSpot and Pardot.

ⓘ Compare prices?