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Marketing

Our articles on marketing in relation to digital product launches, app development and website development.

How to nail your brand and your website

After branding, your web site is one of the most important things to focus on for your business. Depending on … Read more

Creative ideas to make your marketing strategy stand out in 2016

If something is boring or dull to the eye it’s likely that it won’t garner our attention for more than … Read more

How not to fail at personal branding

Creating a killer brand for yourself is probably the toughest creative assignment you’ll face during your career. Unlike a neatly … Read more

7 steps to setting up a freelance design business

Setting up a design business is the natural next step if you have dabbled in a little freelance work. Although … Read more

6 reasons to embrace outdoor advertising

For as long as there have been businesses there has been advertising to let people know that your brand is … Read more

15 tips for landing pages that convert

If you’ve engaged in a Pay Per Click marketing campaign and have complete confidence in the strength of your keywords, … Read more

How to devise an ace social media campaign without spending a penny

Social Media is big business and big for business. I’m sure that this statement comes as no surprise to anybody … Read more

Freelance networking: It’s time to shout about what you do!

Promoting yourself may not come naturally to you as creative, simply because it’s not generally in our nature to be … Read more

Startup strategy: how to deal with the money pit of marketing

No matter your business type or profession, the simple fact is you have to market yourself. And as much as … Read more

The most common mistake in marketing (and how to avoid it)

Please, please don’t make the most common mistake in marketing. This is writing from your perspective, not that of your … Read more

5 major factors that can turn your content marketing efforts into a huge success

When you spread the buzzwords for branding without proper planning, this can be dangerous for your content marketing campaign and … Read more

Why every business needs a customer data capture strategy

A data capture strategy sets out how you collect and manage information about your customers, clients and prospects. A good … Read more

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