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Marketing

Our articles on marketing in relation to digital product launches, app development and website development.

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6 ways that re-designing your website can fuel your business growth

How does your website compare to your competition? What do your users really think about it? Research reveals 94% of negative … Read more

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The creative search for great (copyright-free) imagery online: 6 tips

A great image can help elevate pretty much any creative piece — and we haven’t always got time to shoot … Read more

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Why visual identity should play a part in every business’s internal comms

Internal communication used to be the Cinderella of the marcomms world but in the last 5-10 years, certainly with our … Read more

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The importance of transparency when doing freelance digital marketing

Transparency is a concept that seems to be overused these days. You can hear it being mentioned and insisted on … Read more

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Is your social media campaign worth the investment?

If you’re running a social media campaign, no matter how large or small, proper analytics are always beneficial. When you … Read more

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How to boost your client relationships using Skype chats

One of the things I love about our business is the broad range of clients we work with, both big … Read more

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How to build a distinctive brand voice

Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. Nearly … Read more

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Personal brand for freelancers: tips to become a pro

Feeling a bit adventurous or curious to try something new? Perhaps you feel like letting those creative ways come out? … Read more

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Designer’s social media toolbox: Pinterest or Instagram?

Social media is a really important marketing tool to build your personal brand. Now, you can take on various tools … Read more

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6 steps to launch your digital product business

So, you’ve got an idea for a great digital product. Whether it’s an ebook, online course or a piece of … Read more

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How designers can improve engagement using Pinterest

Get a leg up on your personal brand. It’s time to take an opportunity to compete more effectively and win … Read more

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Designers: how to create your personal brand

An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in … Read more

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