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How much does website development cost? A guide to web build pricing for business

Updated on 12 September 2023

How much should you budget for web development? How do you know whether to employ a developer in-house or outsource? What are the benefits of prioritising website development cost?

 
Quick, easy, no commitment!

In this blog post, we’ll answer all of these questions and more. We’ll take a look at the average prices for different types of web development projects, and offer some top tips on how to make your project a success. So, whether you’re just starting out or you’re wondering how to upgrade your existing website, read on for everything you need to know about web development costs.

Video: website development costs explained

The benefits of allocating marketing budget to website development cost

Web development can be an invaluable investment for businesses of all sizes. By putting money into developing a website, you’ll build up your brand’s online presence and create a space through which to communicate with customers.

Pipedrive logo The CRM platform to grow your business
  • Great for entrepreneurs
  • Powerful data analytics
  • Manage sales and data
Rippling logo Manage all your employee data
  • Run in 90 seconds
  • 100% error-free
  • Automatic tx filing
Wix logo Powerful web builder and advanced business tools
  • Great for startups
  • Powerful web page builder
  • E-commerce available
Planable logo Supercharged content planning
  • Great for marketing
  • Better than lists or sheets
  • Manage social media
Webador logo Create a new website in 10 minutes. Easy.
  • Launch your website fast
  • Powerful data intuitive
  • No coding skills needed

You’ll also be able to use the website as a platform for marketing strategies, such as search engine optimisation (SEO) and content marketing. SEO and content marketing can help to increase your website’s ranking on Google, meaning it will appear higher up in search results when potential customers are searching for related services.

And of course, the more traffic your website receives, the greater potential you have to grow your business.

For online-only businesses such as ecommerce websites, web development is even more important. By investing in a well-designed website, you can increase its usability and appeal to customers, leading to greater sales and profits.

How to spend web development budget – where is best to prioritise?

When deciding how to spend your web development budget, you’ll need to consider a few factors. What type of website do you need? Are there any special features that might require extra time or cost more money? And what kind of timeframe are you looking at for the project?

Your budget should also take into account maintenance costs, such as hosting fees, domain name registration and any additional plugins you might need for functionality. You’ll also need to factor in the cost of ongoing updates, or even the potential costs if something were to go wrong with the website.

List of additional web development costs:

Type of costIndicative cost
Website design$1000
Build of initial website$1500+
Conversion rate optimisationBudget around $500 a day for a CRO expert
Content developmentShould have a dedicated ongoing budget, expect to spend at least $1000 per month to see the benefits
Hosting feesAs little as $3 per month, up to several thousand per month, depending on needs
Domain name registration$10 per year
Plugins or add-ons $100 – $500 per year
Ongoing updates and maintenanceSee our separate guide to website maintenance
List of website development costs

Average prices compared – employing a developer vs outsourcing

The cost of developing a website can vary depending on the size and complexity of the project. Generally speaking, small businesses will pay anywhere from $1,500 to $8,000 for a basic website with around five or six pages. For larger websites with more complex features like e-commerce stores or customised designs, prices can range anywhere from $10,000 to over $50,000.

If you’re looking to employ a developer in-house, salaries can range from $45,000 to $80,000 depending on experience and skills. If you decide to outsource the development work, expect to pay anywhere from $50 an hour for basic web design tasks up to $150 an hour or more for complex projects.

Types of website and average development costs

Type of websiteAverage development cost
Landing page for PPC$2000
Portfolio website$500-$5000
Simple brochure website$6000
Ecommerce store$7000 – $30000
Custom website design$15000+
SaaS web app$30000+
e-learning portal$10000 – $100000
Cost of website development

Top tips for a successful web development project

Developing a website can be a tricky process, so here are some top tips to ensure your project is a success:

  • Start by creating a comprehensive plan that outlines all the features you’d like to include, as well as an estimated budget and timeline.
  • Research the different options available to you and find the best fit for your business.
  • Identify key features that need to be included in the website and prioritise accordingly.
  • Make sure you choose the right development team for your project. Look for developers with experience in the type of website you’re trying to build and quality reviews from previous clients.
  • Keep communication lines open at all times throughout the project. Regularly check in with your development team to ensure everyone is on the same page and there are no misunderstandings about expectations.
  • Make sure to review the website thoroughly when it’s done and iron out any bugs or issues before launch.

FAQ for website development cost

How much does web development cost?

The cost of developing a website can vary depending on the size and complexity of the project. Generally speaking, small businesses will pay anywhere from $1,500 to $8,000 for a basic website with around five or six pages. For larger websites with more complex features like e-commerce stores or customised designs, prices can range anywhere from $10,000 to over $50,000.

Are there any additional costs associated with web development?

Yes, there may be additional costs associated with web development. These include maintenance costs such as hosting fees, domain name registration and any additional plugins you might need for functionality. You’ll also need to factor in the cost of ongoing updates, or even the potential costs if something were to go wrong with the website.

How can I make sure my web development project is successful?

Start by creating a comprehensive plan that outlines all the features you’d like to include, as well as an estimated budget and timeline. Make sure you choose the right development team for your project, keep communication lines open at all times throughout the project and make sure to review the website thoroughly when it’s done and iron out any bugs or issues before launch.

How do I find the right developer for my project?

Look for developers with experience in the type of website you’re trying to build and quality reviews from previous clients. You can also ask your network of contacts if they have any recommendations or use online resources such as Upwork, Freelancer and Fiverr to search for qualified developers.

By following this guide, you will have a better understanding of how much web development costs and the various factors that can affect the price. Armed with this knowledge, you’ll be able to make an informed decision when choosing the right development team for your project. Good luck!

Reviewed by , Managing Director

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