Copywriting vs content writing – Know the difference and how to choose the right one for you
It’s no surprise that most writers have their own specialty and forte. While some may create copy, others create content. … Read more
Marketing
Our articles on marketing in relation to digital product launches, app development and website development.
How to hire a marketing pro for your business – freelancer vs agency vs everything else
Marketing is an indispensable part of business, but it’s so easy to get wrong. It’s easy to shrug your shoulders … Read more
Content marketing strategist guide – an executive introduction for businesses
In the modern age, content marketing is a critical component of any online business presence. Nobody in the 21st Century wants … Read more
Why entrepreneurs must not overlook the importance of mentorship and networking
Networking, support mechanisms, mentorship – these are extremely important in the world of entrepreneurship. Building a successful business is difficult; … Read more
What is CRO? The complete 2025 guide to Conversion Rate Optimisation
Any company can benefit from implementing a conversion rate optimisation campaign to save time and money in the long term. … Read more
Influencer marketing costs – how much to spend on influencer marketing in 2025
Any business with serious intent to make a mark in the 21st Century will have a social media marketing budget. There aren’t many … Read more
Demand generation strategy – How to attract more leads in 2025
The digital world is saturated with companies marketing their offerings left and right. As a business competing in the modern … Read more
How to know if you should work with an influencer to market your app
The rise of social media over the past decade has created new marketing opportunities for companies. The ability to market to customers … Read more
Marketing management – a comprehensive introduction for businesses in 2025
Throughout this hallowed website and across a wide array of blogs, you’ll find lots of discussion about marketing. Marketing is … Read more
6 remarketing strategies for your e-commerce business
If you own an e-commerce business, you probably already know that the most important part of running an online platform … Read more
Best Shopify referral tools – the complete guide
Do you want to grow your Shopify store and get more customers? If so, then you should use some of … Read more
Email marketing agencies – how to find the right email marketing agency for your business
Email marketing has been banished to the back of the minds of many businesses in 2024. Rumours of the death … Read more