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Video marketing guide: best practices

Updated on 7 January 2014

While video marketing is a new technique, it has quickly become widely used online. Fast Internet connections and greater accessibility allow people all over the country to spend more time online in search of interesting content. The article below has the information you need to know about video marketing.

 
Quick, easy, no commitment!

As with most things, the more experience you gain in creating videos, the better your end results will be. You should be putting up new videos frequently so that your viewers come to expect new content whenever they arrive on your channels. It also increases your visibility as you tap into new issues.

It is important to optimize your videos. Give each video you upload its own title and description. Don’t forget the keywords, either. Finally, include contact information so that your viewers can easily contact you for further questions they may have.

Moorepay logo Cutting edge payroll software
  • Powerful and easy to use
  • HMRC & RTI compliant
  • Used by payroll pros
Pipedrive logo The CRM platform to grow your business
  • Great for entrepreneurs
  • Powerful data analytics
  • Manage sales and data
Wix logo Powerful web builder and advanced business tools
  • Great for startups
  • Powerful web page builder
  • E-commerce available
Planable logo Supercharged content planning
  • Great for marketing
  • Better than lists or sheets
  • Manage social media
Webador logo Create a new website in 10 minutes. Easy.
  • Launch your website fast
  • Powerful data intuitive
  • No coding skills needed

Working with a team is a helpful way to make video content. Don’t limit your search for teammates to coworkers. You may find that there are plenty of friends, family members or peers who are willing to contribute. Also, include their names in the description of your video.

If buyers find your products hard to use, develop a video that can explain the process. You will help your existing customers use their product more efficiently and show potential customers what your products look like and what they can do.

Analyzing your video content is essential if you want to make the most of your hard work. You’ll be able to check out how many people have seen your video and where they’re from too. These findings will give you more information on your niche and help you improve your campaign.

Don’t forget to script “hello” as well as “goodbye.” To start, you should identify yourself and your company, and the purpose of the video. At the end, repeat your company name and provide a call-to-action to get viewers to buy your goods or visit your site.

If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. Sometimes webmasters will make a separate FAQ page on their website. Another alternative is to produce a video that answers these questions. By doing this, your customers don’t have to read over your website if they don’t want to. They can choose the learning method they desire.

Make sure to mention your other social links within your video. If someone views your video on YouTube, they are unlikely to search out your Facebook page unless you mention it. This way, you can increase the amount of traffic you get on all of your sites. Linking your video and your social media sites will boost your sales.

If you aren’t good with video, you can outsource the work. Develop a contest that rewards people who make great videos for you. You can choose the winning video to promote your business on your sites.

After collecting important data on the first video, start on the next one. Using the information you have, you’ll be able to make better videos in the future.

You can’t just throw a video up on YouTube and expect it to go viral on its own! You need to market this video everywhere you can, like your website and through social media. Obviously, you must make people aware of its existence before they can view it!

As you’ve just seen, video marketing doesn’t have to be hard. You just need to educate yourself on the subject. Once you do that, the video marketing campaign that you undertake should be great. The only thing left is to go and start working on it.

Reviewed by , Managing Director

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