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SEO copywriting explained – What it is, and how to do it well

Updated on 1 February 2024

Many SEO copywriters focus on researching and applying keywords in their text, which is undoubtedly important but not enough. Using keywords can help you make your site identifiable for search engines, but it will not necessarily make your content more interesting.

 
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If you cannot engage your readers with your content, then there is always a chance that you have made some mistakes that you need to avoid and use alternate strategies. In this guide, we will discuss some tips and strategies that can help you make your seo copywriting engaging.

Tips for good SEO copywriting

Several tips can help you make your content engaging, but here in this section, we have only discussed the most important ones for your knowledge.

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  • Powerful data analytics
  • Manage sales and data
Rippling logo Manage all your employee data
  • Run in 90 seconds
  • 100% error-free
  • Automatic tx filing
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  • Great for startups
  • Powerful web page builder
  • E-commerce available
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  • Manage social media
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Always write on relevant and intriguing topics

If you want to engage readers with your write-ups, you must ensure you always generate content on topics that connect with their search intent. You need to know who your target audience is and what kind of topics they are most interested in.

You can use tools like Google Analytics and Google Trends to find ideas and topics that are trending and relevant to your niche. You must ensure that your content serves a purpose, whether entertainment, conveying information, or selling a solution. This way, you could make your content more engaging for readers.

Identify and satisfy the search intent of readers

To engage readers with your content, you must first identify their purpose of searching. You have to find out their search intention, which you can do by finding the keywords they are using. Four types of keywords can define the search intent of the audience. These include:

  • Informational Keywords: These are the types of keywords that are used by readers who are looking for information about a certain product, service, or topic.
  • Navigational Keywords: These keywords are used when a visitor searches for a specific site or page.
  • Commercial Keywords: The type of keywords used when users want to research before making a purchase decision.
  • Transactional Keywords: Users who want to buy a certain service product would use these keywords.

The core goal of your content should be satisfying the audience’s search intent according to the keywords they are using. You can identify keywords or search queries from your intended audience using online keyword research tools.

If the visitors find your content useful, they will surely read it, increasing your site’s engagement rate. You must satisfy your intent if you want to see your site on Google’s top search results. 

Create an outline and improve content structure

Outline is one of the most important elements for a copywriter. It doesn’t matter whether you create content for your blog, landing pages, newsletters, etc.; you must ensure it is properly structured. One of the most common reasons for your content not getting much engagement is probably not writing with a proper outline.

No one is interested in reading large chunks of text or unarranged passages, even if they convey the most authentic or entertaining details. You need to divide your content into different sections. You can do it by adding headlines and subheadings.

By following an outline, you can present ideas or information in a digestible manner and can also tackle different seo metrics, such as keyword optimization, in an easier way.

Repurpose old ideas and top performing articles

In SEO copywriting, you have to make sure that you regularly create and post content to retain your target audience. It can be impossible for you to post articles on new topics or ideas every time.

You can easily repurpose old ideas or topics that have been doing well in the SERPs to meet the content capital requirements. You can even get help from an online paraphrasing tool to help you with this task. 

With a paraphrase online, you can easily rewrite your old articles or borrow information from other sources in different words while still conveying the same message. If you don’t have the budget to hire a professional writer, you can rely on a free paraphraser tool to rewrite old articles with a fresh perspective.

Focus on improving the readability of your drafts

Your audience would only connect with your content if they understand it. By improving readability, you can increase engagement and improve search ranking positions. 

To increase readability, you must ensure your content is clear and concise. You must keep your paragraphs sorted, use heading tags, avoid complex fonts, and leave as much white space as possible.

Today, you can easily check the readability of your content with online tools. If the readability score comes out less, you can improve by using an AI grammar checker or paraphrasing tool. 

Ensure that your headlines are catchy

It doesn’t matter how informative or unique your content is; it will not bring any value if your readers are not clicking on it. Headline or meta title is the first thing that your readers would see on the search results of google.

You need to make sure your headline is unique and catchy for the reader if you want them to click on it and read your post. You can use numbers in the headline as they are “brain candy” for the readers. You can also use powerful words and add emotions in the title to increase the CTR. 

A common mistake that you should avoid making is writing generic headlines. Your heading must be specific and tailored according to the search interests of your readers. 

Use images that support your write-ups 

Gone are the days when writing and posting only textual content was enough to engage readers and rank on the top search pages. Today, visitors coming online are more interested in visual content, so if you want to increase the engagement of your readers, you need to add images and videos that align with the topic of your content.

Today, you don’t have to worry about paying a professional designer or videographer to get visuals for your site or content. You have access to free AI tools such as Canva and freepik.com that can provide you with pre designed visuals and images. You can use the free images in your content without worrying about copyright infringement. 

Conclusion – SEO copywriting

Following the above strategies, you can easily engage your readers with your writing. You must know that SEO copywriting aims to engage maximum organic traffic on a website. This can build up domain authority, increase conversions, and improve your site’s ranking position or blog.

You don’t have to worry about putting in manual efforts anymore as today you can access free seo tools such as keyword researchers, paraphrasers, grammar checkers, headline analyzers, and even visual marketing tools that can streamline your seo copywriting efforts. 

We hope that after following these tips and using the best tools, you can engage readers and improve your positions in SERPs.  

Categories SEO

Reviewed by , Managing Director

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