Why visual identity should play a part in every business’s internal comms
Internal communication used to be the Cinderella of the marcomms world but in the last 5-10 years, certainly with our … Read more
Marketing
The importance of transparency when doing freelance digital marketing
Transparency is a concept that seems to be overused these days. You can hear it being mentioned and insisted on … Read more
Is your social media campaign worth the investment?
If you’re running a social media campaign, no matter how large or small, proper analytics are always beneficial. When you … Read more
How to build a distinctive brand voice
Excerpt from Alan Siegel’s forthcoming book: Voice Lessons, Navigating the Complex Cultural Landscape to Build a Distinctive Brand Voice. Nearly … Read more
Meet Sol Wave, the social media hotel
Ever heard of Sol Wave House Hotel? Or maybe you’re more likely to recognise it as @SolWaveHouse? No? Don’t worry. … Read more
Personal brand for freelancers: tips to become a pro
Feeling a bit adventurous or curious to try something new? Perhaps you feel like letting those creative ways come out? … Read more
Designer’s social media toolbox: Pinterest or Instagram?
Social media is a really important marketing tool to build your personal brand. Now, you can take on various tools … Read more
How designers can improve engagement using Pinterest
Get a leg up on your personal brand. It’s time to take an opportunity to compete more effectively and win … Read more
Designers: how to create your personal brand
An increasingly important topic is all about personal brand. Let’s step back for a minute. Branding is extremely important in … Read more
Why strategy is equal to creativity when it comes to great design
Clearly design and branding is all about looking good – but great design needs more than just good looks. It … Read more
5 reasons that an image-led approach to web design could work for you
The rise of social media and advances in technology such as impressive capabilities of camera phones means that we are … Read more
4 content and creative marketing myths debunked
The fields of digital marketing and creativity therein are both subject to a lot of critical thought and writing, which … Read more