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Marketing

Our articles on marketing in relation to digital product launches, app development and website development.

Why strategy is equal to creativity when it comes to great design

Clearly design and branding is all about looking good – but great design needs more than just good looks. It … Read more

5 reasons that an image-led approach to web design could work for you

The rise of social media and advances in technology such as impressive capabilities of camera phones means that we are … Read more

4 content and creative marketing myths debunked

The fields of digital marketing and creativity therein are both subject to a lot of critical thought and writing, which … Read more

How to improve your business with email marketing

In the business world, email marketing is such an important strategy for growing and developing your business. To have a … Read more

Why printed advertising is still important for your business

With the range of online advertising options now available to businesses, some have claimed that printed advertising such as business … Read more

SMEs and YouTube: being creative for marketing success

There’s no denying that YouTube has played a pivotal role in the growth and take-up of social media, throughout the … Read more

9 generic logotypes you should avoid when you design a great logo

Great logo design needs a complex blend of design skills, creativity as well as skillful application. A logo designer worth … Read more

10 Instagram analytics tools every marketer should use in 2017

Marketers are not finding it difficult to expand their business channels, thanks to some amazing social media sites. A single account … Read more

7 web design principles that can instantly increase the conversion rate of your website

Looking for ways to boost conversion rate on your website? Web design can effectively boost conversion rate for any website. … Read more

The difference between multi and omnichannel marketing strategies

Omnichannel strategies are becoming increasingly popular when it comes to customer experience, as the deficiencies of multichannel marketing strategies become … Read more

Should designers be sector specialists or does success lie beyond the niche?

We’ve always had a varied client list, but lately we’ve won a number of projects in what is a fairly … Read more

4 proven rules of persuasive web design

To persuade is to influence. We humans are hardwired to persuade others and somehow influence their action or behavior. It … Read more

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