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Marketing

Our articles on marketing in relation to digital product launches, app development and website development.

How to launch an app – the ultimate guide

Launching an app Back in the mists of time – 2009, to be precise – Apple filed a trademark for … Read more

Digital marketing plans: a complete step-by-step guide

If you want your business to generate income, you’ll need to market your products or services. This means raising awareness … Read more

Marketing consultants – everything you need to know about finding and hiring

Small business marketing consultant If you’re looking to run a business, a successful marketing strategy is essential. It’s a simple … Read more

Content marketing KPIs – getting started and how to track them

Whatever marketing practices your business undertakes, you’ll need to measure Key Performance Indicators, or KPIs. These will inform you about … Read more

App Store Optimization – everything you need to know about getting started with ASO

App Store Optimization services Slowly but surely, smart technology is taking over the world. Web browsing from mobile devices has already … Read more

How to create a landing page that converts and wins sales

Landing page design When running a promotion on social media, through a newsletter, or in a PPC paid ads campaign, you’ll … Read more

How to design a logo – the complete step-by-step guide

Modern logo design Behind every successful brand is a memorable, instantly recognisable logo. Whether it’s the Nike swoosh, the Amazon … Read more

Digital marketing strategy – how to get it right in 2025

Digital marketing strategy plan Marketing strategies are wide and varied and when it comes to choosing one that is right … Read more

Graphic design for SMEs: how can graphic design boost your business profits?

Every day in the UK, just over 1,800 new businesses spring into life. A range of survival factors immediately come … Read more

User behaviour strategy: 4 synergies of UX and marketing

In the 21st Century, the vast majority of marketing unfolds online. While this has opened up a range of new opportunities, … Read more

Getting started with mobile app marketing funnels

Mobile funnels A marketing funnel is an important element of your sales process, to attract a potential customer and convert … Read more

6 common SEO mistakes that web owners are still making

Web design and Search Engine Optimisation (SEO) can sometimes be uncomfortable companions, and this is because a lot of web … Read more

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