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Marketing

Our articles on marketing in relation to digital product launches, app development and website development.

How to build an income from a mobile app business

Mobile apps are often glamourised as the way to make a quick buck in our increasingly digital world. But the … Read more

6 signs your web design is causing low Google search rankings

It’s every entrepreneur’s dream to develop a website and then discover that it goes straight to the top of Google … Read more

5 steps to align your digital marketing with your user’s needs and habits

Marketing can be a nebulous thing. You can put in a huge amount of effort yet achieve practically nothing.  The … Read more

7 tips for creating attention-grabbing Instagram Stories ads that convert

If you’re not running those IG stories ads yet, then it’s high time to do so. They’re a fantastic way … Read more

Mobile app marketing: the ultimate introduction

App marketing strategy The creativity and hard work involved in building an app can be incredibly time-consuming. There’s so much … Read more

5 things you need to know about AI and digital marketing

While just a generation ago, marketers could afford to take a one-size-fits-all approach to creating customer experiences, today’s tech-savvy customers … Read more

What should you consider when launching your mobile app business?

If you’ve read our recent article “How to know if your app idea will be a success” you’ll already know … Read more

4 design features to improve genuine connections with customers

Every business understands that standing out online makes a huge difference to their success. It’s not good enough to simply … Read more

How great product photos can boost your e-commerce conversion rate

Getting a lot of traffic on your site is fantastic, especially if one of your primary goals is to make … Read more

How to get started with your content marketing strategy

Talk to many marketing experts nowadays and they’ll tell you that ‘content is king’. It’s a well-worn phrase but an … Read more

5 ways video and animation can win you more customers

We are watching more video nowadays than ever before. That’s not entirely surprising. We’re visual animals and we connect with … Read more

7 marketing podcasts for the ambitious creative

Ambitious creatives need more than just drive and ability in order to succeed. If you’re going to make a success … Read more

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