An executive guide to
commercially successful design
The very meaning of design has been overturned in recent years by the explosion of consumer mobile technology and global networking, along with developments in digital marketing. The kind of design that is essential for business can no longer be delivered by an old fashioned graphic design mindset.
Today, a traditional ‘graphic designer’ is almost redundant – because designing for print isn’t as crucial as it once was, and designing for digital experiences is a very different methodology.
These are just some of the questions that are addressed in the book, as we share our design ethos along with some of the successful techniques we’ve employed for our clients in recent years.
This book is intended to be an introduction to strategic design for business leaders and entrepreneurs who want to ensure they’re working at the front of the design industry landscape and utilising all that design can offer to ensure their business thrives.